ConvertKit vs Ontraport: Choosing the Best Email Marketing Platform

Choosing the right email marketing tool can be a pivotal decision for entrepreneurs and businesses.

ConvertKit and Ontraport are two contenders that offer a range of features tailored to different needs and business sizes.

ConvertKit appeals to creators looking for ease of use and straightforward functionalities, such as landing pages and email automations.

Ontraport, on the other hand, is often highlighted for its advanced capabilities, including CRM, comprehensive analytics, and personalized email campaigns.

Both platforms claim strong deliverability rates and emphasize the importance of community support and stability to their users.

As businesses scale and evolve, the choice between ConvertKit and Ontraport can significantly impact their marketing success and customer engagement strategies.

Overview of ConvertKit and Ontraport

In the world of email marketing, ConvertKit and Ontraport emerge as powerful tools designed to meet various business needs. They offer distinctive features that cater to entrepreneurs and content creators.

Key Offerings

ConvertKit positions itself as the go-to email marketing platform for professional bloggers, authors, and creators. It presents a user-friendly interface, boasting features including:

  • Customizable email templates
  • Audience segmentation based on interests
  • Automation workflows to engage subscribers

On the other hand, Ontraport provides a more comprehensive suite of marketing automation tools suitable for seasoned entrepreneurs. Key offerings from Ontraport include:

  • Advanced data tracking and detailed reports
  • Real-time analytics with UTM tracking
  • Lead source attribution to optimize marketing efforts

Target User Base

ConvertKit primarily targets small businesses and independent online creators who seek a straightforward solution for growing and engaging their audience.

The platform excels in simplicity and is tailored for users who prize ease of use and community support.

Ontraport is often the choice for businesses that require a more robust, all-in-one marketing software. Its detailed analytics and CRM functionalities cater more to established businesses looking to scale their operations and deepen customer relationships.

Ease of Use

A person effortlessly uses ConvertKit while struggling with Ontraport

Choosing the right email marketing platform is critical for the ease of managing campaigns and automation. How users navigate the platform’s interface and the initial setup can greatly influence their daily operations.

User Interface Comparison

ConvertKit sports a minimalist and intuitive interface that simplifies navigating its features, which is particularly friendly for those without technical expertise.

In contrast, Ontraport offers a more robust but complex interface. This can be overwhelming at first, but it accommodates a broader range of functionalities that seasoned marketers appreciate.

Setup Process

Setting up an account with ConvertKit is straightforward. Users find it easy to get started with guides and templates at their disposal.

Ontraport’s setup requires a steeper learning curve, but the process is well supported with comprehensive onboarding materials.

Both services provide workflows for automation rules, yet ConvertKit does so with a more user-friendly approach, making it simpler for beginners to implement.

Core Features

In comparing ConvertKit and Ontraport, one finds distinct functionalities tailored to different business needs. Each platform offers unique email marketing, automation, and CRM capabilities.

Email Marketing Capabilities

ConvertKit shines in its simplicity for email campaigns, appealing to bloggers and content creators.

It offers customizable email templates and the ability to segment audiences based on interests, allowing for personalized email content.

Ontraport, by contrast, focuses on more robust tools suitable for growing businesses that require sophisticated campaign builders and broader email marketing features.

Automation and Workflows

When it comes to automation, Ontraport boasts a comprehensive campaign builder that allows businesses to design complex automation workflows.

Users can create detailed sequences with conditional logic to cater to different audience actions.

ConvertKit offers intuitive automation solutions as well, focusing on ease of use for automating email sequences and subscriber tagging, which can suit content creators who prefer simplicity.

CRM Functionality

Regarding CRM functionality, Ontraport provides a fully integrated system that manages customer relationships across the full business lifecycle.

It excels in capturing detailed customer data and employs segmentation and tagging to refine marketing strategies.

ConvertKit, while having less emphasis on traditional CRM, incorporates subscriber management tools that help users track and organize subscribers efficiently.

Pricing and Plans

A comparison chart with clear labels and pricing details for ConvertKit and Ontraport. Graphs and icons illustrate features and benefits

When choosing between ConvertKit and Ontraport, one must consider their budget and value for money. Each offers unique pricing structures and free trial options to fit different business needs.

Comparison of Costs


  • Creator Plan: Starts at $29.00 per month.
  • Creator Pro Plan: Begins at $59.00 per month.


  • Various editions with monthly pricing available.
  • Specific pricing details may vary and should be verified with Ontraport.

All options provide scalability, ensuring businesses can start with what they need and expand as they grow. Customers can choose monthly or annual subscriptions, providing flexibility in payment cycles.

Free Trial Offerings


  • Offers a 14-day free trial.
  • No commitment required to start a trial.


  • Also starts with a 14-day free trial.
  • Trials available across different plans.

Free trials for both services allow potential users to experience the features without immediate financial commitment. They are a great way for businesses to assess which platform suits their marketing strategy best.

Marketing and Sales Tools

When comparing ConvertKit and Ontraport, their marketing and sales tools are pivotal for their users. These tools empower businesses to effectively engage with their audiences and track performance metrics critical for growth.

Email Templates and Broadcasts

ConvertKit makes it simple for users to send out emails with its range of customizable email templates.

Users have the flexibility to craft personalized messages tailored to their audience, enhancing the engagement of their broadcasts.

Ontraport, while also offering email templates, places a strong emphasis on email automation, giving users the tools to send targeted emails based on specific user actions.

Landing Pages and Forms

In terms of landing pages, Ontraport provides users with a robust set of tools for creating, testing, and optimizing pages.

Their platform offers real-time data to continually refine the user experience.

ConvertKit focuses on ease and efficiency, allowing creators to quickly design landing pages and forms to capture email subscribers without needing extensive technical knowledge.

Tracking and Analytics

Ontraport shines with its advanced tracking and analytics, including UTM tracking and lead source attribution.

They offer detailed reports from top-level sales to granular email and landing page statistics.

ConvertKit also provides marketing analytics tools, but with a more streamlined approach, giving their users the necessary data to measure engagement and conversion rates.

Integrations and Extensions

Selecting the right marketing tools can significantly streamline workflows, especially when it comes to integrations and extensions. This is particularly true for e-commerce and membership platforms.

Third-Party App Integrations

ConvertKit and Ontraport both offer integration options intended to extend functionality and connect with other apps.

ConvertKit provides this facility mostly through Zapier, which acts as a bridge to hundreds of third-party tools.

Ontraport, meanwhile, offers a native API that is directly compatible with a variety of apps, reducing the need for a middleman like Zapier in many cases.

E-commerce and Membership Support

When it comes to supporting e-commerce and membership sites, both ConvertKit and Ontraport exhibit versatility.

They can integrate with popular WordPress plugins, providing a seamless experience for managing content and members.

However, Ontraport goes a step further with built-in functionalities for shopping cart management and payment processing, elements that ConvertKit addresses via external integrations.

Customer Support and Resources

Choosing the right platform for email marketing also depends heavily on the customer support and resources each service provides. Quality support can significantly elevate the user experience.

Support Channels

ConvertKit offers a range of customer service options to assist its users.

They provide live chat support and email assistance, ensuring queries are addressed promptly.

Additionally, the platform fosters a strong community presence where users can seek peer support.

Ontraport, on the other hand, extends their customer service to include phone support.

This allows customers to have real-time conversations to troubleshoot issues. They also have email support and live chat, giving users multiple avenues for assistance.

Training and Documentation

ConvertKit shines with its extensive documentation, featuring guides that are aimed at getting users up to speed quickly.

They also offer training resources tailored for content creators to help them maximize the use of the platform.

Ontraport responds with a robust training system, which they call Ontraport Education.

Users have access to a library of resources, including detailed documentation and videos. This educational material is designed to help customers leverage the full capacities of the Ontraport suite.

Advantages and Challenges

When evaluating Ontraport and ConvertKit, it is essential to consider the strengths and challenges of each. These factors can impact performance, email deliverability, and scalability.

Pros of Each Platform


  • Scalability: It is designed to handle increasing business needs. It adapts as a company grows.
  • All-in-one system: Combines contact management, marketing, payments, and more under one roof.


  • Email deliverability: Noted for its high delivery rates. This ensures emails reach their destinations.
  • User-friendly interface: Suitable for bloggers and creators who prioritize ease of use and simplicity.

Cons and Limitations


  • Learning curve: New users may take time to familiarize themselves with the vast array of features.
  • Cost: It may be more expensive for businesses that are not utilizing all of its extensive offerings.


  • Feature limitations: It lacks some advanced automation features larger businesses may require.
  • Performance at scale: It may not be as robust as Ontraport for complex business operations.
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