ConvertKit vs Drip: Email Marketing Platform Showdown

Choosing the right email marketing platform is a critical decision for businesses looking to grow their audience and increase engagement.

ConvertKit and Drip are two contenders in the email marketing space, each with its own set of features tailored to different needs.

ConvertKit is appreciated for its user-friendly interface, making it a strong choice for those new to email marketing. Meanwhile, Drip offers a wider array of advanced features that may appeal to users with more complex requirements.

A computer screen split in half, one side showing ConvertKit's interface with sleek design and the other side showing Drip's interface with a more minimalist approach

Both platforms offer automation tools that allow businesses to send targeted emails based on user behavior, enhancing the potential for personalized marketing campaigns.

ConvertKit is designed with creators in mind and simplifies the process of delivering opt-in incentives and automating email sequences.

Meanwhile, Drip provides more intricate automation triggers and the ability to integrate email with SMS marketing. These expanded options can offer sophisticated solutions for diverse marketing strategies.

Deciding between ConvertKit and Drip will depend on a range of factors, including pricing, the size of your subscriber list, and the level of complexity your marketing campaigns require.

ConvertKit starts at a slightly higher price point but focuses on ease of use and accessibility, possibly reducing the learning curve for new users.

Drip’s pricing is competitive, especially for those looking to harness its robust feature set and integrate multiple channels into their marketing efforts.

Comparing Features

Two platforms side by side, one labeled "ConvertKit" and the other "Drip." Each platform displays its unique features and functionalities

In comparing ConvertKit and Drip, one will find distinct functionalities tailored to different business needs.

Highlighted below are the features each platform offers in various areas such as automation, design, and analytics.

Marketing Automation Tools

ConvertKit offers visual automation builder tools that allow users to create custom workflows with ease. Notably, it has tags and segmentation capabilities that enhance the personalization of email campaigns.

Drip also stands out with its automation features, which include lead scoring and web tracking. These enable sophisticated targeting and follow-up strategies.

Email Editor and Templates

ConvertKit provides a user-friendly email editor, aiming for simplicity and efficiency with its design. Its collection of email templates allows users to quickly craft appealing email campaigns.

Meanwhile, Drip offers a more varied suite of template designs, which gives users more flexibility to create unique email layouts.

Integrations and Add-Ons

Both email marketing tools provide a multitude of integrations.

ConvertKit simplifies the connection to popular services like Shopify and WordPress, helping users optimize their workflows.

Meanwhile, Drip also offers an array of add-ons and integrations, with a focus on e-commerce platforms. This enhances the capacity to connect with other software systems.

Analytics and Reporting

ConvertKit’s analytics are straightforward, providing essential data that help users understand their campaign performances.

On the other hand, Drip’s approach to reporting is comprehensive. Users can dive into detailed metrics, including e-commerce data, which supports data-driven decisions for their marketing efforts. Both platforms emphasize the importance of clear and actionable insights.

Pricing and Plans

Two scales tipping in opposite directions, one labeled "ConvertKit" and the other "Drip," with pricing and plan options on each side

In selecting an email marketing tool, the cost and what one gets for their money are central considerations. Here’s a closer look at what Drip and ConvertKit offer.

Free Plan Offerings

ConvertKit provides a free plan that caters to up to 500 subscribers, which is suitable for beginners.

On the other hand, Drip offers a completely free starter plan for up to 100 subscribers, allowing new users to test its features. Both platforms’ free plans are designed to help users explore basic functionalities without an upfront investment.

Value for Your Budget

When upgrading to paid plans, Drip starts at $19.00 per month for up to 500 subscribers, while ConvertKit begins at $29.00 for 300 subscribers.

Drip splits its paid plans into two categories: Email and Email + SMS, offering straightforward options.

On the other hand, ConvertKit offers Creator and Creator Pro. Each tier adds more advanced features, reflecting their commitment to scalability and value for growing businesses.

Ease of Use and Support

A person effortlessly navigates through a user-friendly interface, while receiving prompt assistance from a support team

When evaluating email marketing platforms like ConvertKit and Drip, users often prioritize ease of use and the quality of customer support. These elements are crucial for efficiently managing campaigns and resolving any issues that may arise.

User Interface Design

ConvertKit’s interface is designed with creators in mind, aiming to simplify the process of managing email campaigns. Users may find a slight learning curve with ConvertKit, but it offers a clear pathway to harnessing its full functionality.

In contrast, Drip’s user interface is highly praised for its simplicity, making it a strong choice for those with basic email marketing needs. It’s straightforward, allowing users to quickly navigate and create workflows without extensive expertise.

Customer Support Options

Drip offers customer support through multiple channels, including email and live chat, and is recognized for its helpful service.

ConvertKit similarly provides a range of support options. It stands out with its emphasis on community support, alongside traditional customer service channels. Both platforms make it a priority to ensure users can receive assistance promptly, which greatly reduces downtime and potential frustration.

Advanced Capabilities

Advanced Capabilities: ConvertKit outperforms Drip with its intuitive automation and segmentation features. Illustrate a dynamic comparison between the two platforms

When considering Drip and ConvertKit, one must look at how well they address e-commerce and CRM needs.

Both platforms offer a range of features designed to enhance automation and personalization for advanced email marketing.

E-Commerce Features

Drip shines in e-commerce with robust integrations and automation tools. It allows businesses to trigger emails based on customer behavior, using workflows that utilize conditional logic for personalization.

For instance, a store can send targeted messages to shoppers who abandoned their carts or tailor content based on past purchases.

ConvertKit, while not as e-commerce focused as Drip, still provides valuable features for creators selling online.

They can manage and segment subscribers using custom fields, which helps in delivering personalized content. However, ConvertKit’s e-commerce capabilities are more about simplifying interactions than managing complex e-commerce scenarios.

CRM and Subscriber Management

Subscriber management in Drip is dynamic, with custom fields that enrich subscriber profiles for detailed segmentation. This enhances targeting by leveraging subscriber data, making CRM efforts more precise and effective.

Drip’s CRM capabilities cater to businesses seeking to mesh email marketing with intricate e-commerce strategies.

On the other hand, ConvertKit offers a layer of CRM functionality designed for ease of use. It allows creators to manage contacts, segment them based on subscriber data, and automate email sequences.

ConvertKit’s CRM tools are well-suited for bloggers and influencers who require simple yet powerful subscriber management without the complexities of e-commerce.

Pros and Cons

When choosing between ConvertKit and Drip, one must weigh their distinct advantages and drawbacks. Each platform caters to different aspects of email marketing and audience engagement, impacting conversions and personalization efforts.

Benefits of Each Platform


  • Pros:
    • Tailored for creators, it simplifies email campaigns with ease of use and potent subscriber management.
    • Starts at $29 for 1,000 subscribers, offering a solid ground for growing email lists and enhancing conversions.


  • Pros:
    • Excels in ecommerce with advanced email automation that drives sales and personalization.
    • Provides a visual automation builder that helps visualize and craft complex customer journeys.

Limitations to Consider


  • Cons:
    • Lacks a free tier. This may deter those just embarking on digital marketing.
    • May be less suitable for larger eCommerce sites desiring intricate automation.


  • Cons:
    • The starting plan at $49 for 2,500 subscribers might be steep for small businesses.
    • New users might face a learning curve. This is because its robust features are designed for experienced marketers.
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