Get Started with the Amazon Influencer Program in 2024 – A Step-by-Step Guide

Are you ready to capitalize on your social media presence and monetize your passion? The Amazon Influencer Program is an incredible opportunity to do just that by earning commissions from promoting products on your social media platforms. Even better, it gives you the opportunity to earn thousands of dollars within your first couple of months of getting started.

In this comprehensive guide, we’ll walk you through the entire process, from understanding the Amazon Influencer Program and eligibility criteria to building your storefront and promoting it to maximize your earnings. Let’s dive in!

Short Summary

  • Tap into the lucrative Amazon Influencer Program and start monetizing your passion.
  • Maximize visibility & earnings potential with custom storefronts, review videos, link-in-bio tools & more!
  • Track performance to gain insights on how to grow your brand through this program.

Understanding the Amazon Influencer Program

influencer marketing

The Amazon Influencer Program is an extension of the Amazon Associates Program, allowing influencers like you to earn commission by promoting products on your social media platforms. By leveraging your social media skills and personal brand, you can create a custom Amazon storefront and share affiliate links with your followers. Plus, the program is completely free to join!

As an Amazon Influencer, you can create shoppable content and earn onsite commissions for every successful sale you refer. With a unique custom storefront URL on Amazon, you can guide your followers to purchase the products you endorse without breaching Amazon’s regulations.

This is an exciting opportunity to capitalize on the booming influencer marketing space and reach targeted audiences in a powerful way.

Eligibility Criteria for Becoming an Amazon Influencer


To become an Amazon Influencer, you need to have a substantial following on YouTube, Instagram, Twitter, or Facebook and meet certain engagement criteria. Amazon is looking for influencers with a significant following and engaging content. This is a fantastic opportunity to make your mark in the influencer marketing world.

Creating long-form blog posts, short-form videos, and static images to promote your storefront and capture the attention of your audience is crucial in maintaining a strong online presence. By consistently producing quality content, you can grow your following and increase your chances of becoming a successful Amazon Influencer.

Amazon Influencer Program vs. Amazon Associates Program

The Amazon Influencer Program is more exclusive than the Amazon Associates Program, offering custom storefronts and review videos, as well as exclusive Amazon Bounties for select services. Joining the Amazon Influencer Program can open up exclusive Amazon benefits not available to regular Amazon Associates members. Make the most of these privileges and join now!

The Amazon Bounty Program is an exciting opportunity to gain extra income from Amazon, with a reliable and rewarding payout through flat fees. For example, creating a Baby Registry with Amazon can earn you $3 in rewards. However, be mindful when using banners from the Amazon Bounty Program, as too many of them can detract from your website’s user experience and impact its overall appeal.

In summary, the Amazon Influencer Program is a more specialized and exclusive version of the Amazon Associates Program, with additional benefits such as custom storefronts, review videos, and Amazon Bounties. By leveraging these unique features, you can potentially increase your earnings and expand your reach as an influencer.

If you’re looking for more information on the differences and similarities of the Influencer and Associates programs, click here.

Building Your Amazon Influencer Storefront

As an Amazon Influencer, you’ll have the opportunity to create your own custom Amazon storefront, where you can showcase the products you endorse and earn commissions from your followers’ purchases. By organizing products into categories and adding shoppable posts, you can increase your commissions and make it easier for your followers to find the products they love.

To maximize your storefront’s visibility, you can also promote it on social media and other online platforms.

Personalizing Your Storefront

Creating a unique and personalized storefront is crucial to making a lasting impression on your followers. You can customize your Amazon Influencer Storefront with a personalized URL, custom logo, and banner image, as well as a profile image and header image. Featuring products you endorse in your store adds to its authenticity and trustworthiness.

Your custom vanity URL (e.g., makes it easy for your followers to remember and find your storefront. By personalizing your storefront and showcasing products you genuinely enjoy, you can create a more authentic and engaging experience for your followers.

Organizing Products into Categories

To make your Amazon Influencer Storefront more user-friendly, it’s essential to organize products into categories or themes. Idealists are an incredibly useful tool for influencers to do this, making it easier for your followers to shop for your top product picks on Amazon.

Adding products to an Idea List is simple – just click the “+” button or go to a specific product page and click “Add to List”. To manage your published Idea Lists, select “Manage Content” from your Storefront.

By categorizing different types of products within your store, you can make navigation a breeze for your followers and increase the likelihood of making a sale.

Application Process for the Amazon Influencer Program

application form

Applying to the Amazon Influencer Program is a straightforward process that involves creating an account, selecting the platform with the highest followers, and waiting for approval. Head over to the Amazon Influencer Program homepage. Then click “Get started” to begin.

You’ll need to choose from Instagram, YouTube, or Facebook as the platform where you have the strongest social media presence to maximize your chances of success.

Account Registration

When applying to the Amazon Influencer Program, you can either create a new account or leverage your existing customer account. To create a new Amazon customer account, simply provide your standard information to get started.

Remember, the Amazon Influencer Program is completely free to join, so there’s no risk in applying and starting your journey as an influencer.

Platform Selection and Approval

After selecting the platform with the highest followers, you’ll need to wait for approval from Amazon. The approval process for the Amazon Influencer Program is more rigorous than the regular Amazon Associates program, and Amazon will carefully review your number of followers along with other engagement metrics to determine if you are a great fit for their program.

If your application is unsuccessful, don’t be discouraged. Keep working hard to grow your followers and engagement, and apply again when you feel ready. You can become a successful Amazon Influencer and monetize your passion with perseverance and determination.

How Many Followers for Amazon Influencer Program?

While there is no set number of followers that will get you approved for the Amazon influencer program, many have speculated that 100 followers are a good starting point to apply. In addition to that, you want to have engagement on your posts, such as likes, comments and shares.

Earning Potential and Commission Rates

commission rate

As an Amazon Influencer, your commission rates will vary depending on the product category, ranging from 1% to 10%. While this may seem like a small percentage, your return on investment (ROI) can add up over time, especially as your following grows and you promote more products.

How Often Do Amazon Influencers Get Paid?

Remember that the commissions are paid 60 days after the customers’ purchase month. This should be taken into consideration when calculating payments. With persistence, creativity, and effective promotion strategies, you can maximize your earning potential as an Amazon Influencer and turn your social media presence into a profitable venture.

Promoting Your Amazon Influencer Storefront


To effectively promote your Amazon Influencer Storefront, it’s essential to create engaging content and share it across various platforms. By leveraging social media platforms like YouTube, Instagram, Twitter, and Facebook, you can share your storefront URL or affiliate links to maximize your reach and earnings.

Collaborating with other influencers to expand your reach and build valuable relationships is another effective way to promote your Amazon Influencer Storefront. By partnering with influencers who share your target audience and interests, you can tap into new markets and boost your sales.

Utilizing link-in-bio tools like Koji or Linktree can also help streamline your promotion efforts, making it easy for your followers to access your Amazon Influencer Storefront directly from your social media profiles. With a combination of content creation, cross-promotion, and collaboration, you can maximize the visibility and success of your Amazon Influencer Storefront.

Content Creation and Sharing

Creating content that is both engaging and relevant to your target audience is key to promoting your Amazon Influencer Storefront. One effective way to do this is by creating Idea Lists – a tool that allows your followers to shop your top product picks on Amazon. To create an Idea List, go to “Your Account” tab under “Account & Lists”, click on “Your Lists”, and select “Create an Idea List”.

In addition to Idea Lists, you can use platforms like Snapchat Stories to give your followers an in-depth look at your influencer page and the products you recommend. By consistently producing high-quality, engaging content, you can capture your audience’s attention and drive them to your Amazon Influencer Storefront.

Cross-Promotion on Social Media

social media

Cross-promotion on social media is an effective marketing strategy that allows you to share content across multiple social networks to reach a broader audience. By sharing links to your Amazon Influencer Storefront on your social media channels and mentioning your URL during your videos, you can maximize your reach and increase your chances of making a sale.

You can also partner with brands and other influencers for cross-promotion, as well as share your content across multiple social networks to expand your reach and build valuable relationships. By leveraging the power of cross-promotion on social media, you can effectively promote your Amazon Influencer Storefront and increase its visibility and success.

Tracking Performance and Analyzing Results

tracking performance

The Amazon Influencer Program provides tracking reports to help you recognize top-performing products and unlock the potential to create your own brand. By monitoring your performance and analyzing the results, you can discover which products resonate most with your audience and capitalize on this information to grow your brand and influence.

Use the detailed tracking reports provided by Amazon to gain a clear picture of what your followers purchased using your links. This valuable data can help you refine your promotion strategies, identify trends and preferences among your audience, and ultimately drive more sales and revenue through your Amazon Influencer Storefront.

Collaborating with Other Amazon Influencers

Collaborating with other Amazon Influencers can be highly beneficial for increasing your reach and building relationships within the influencer community. By working together, you can tap into each other’s audiences and expertise, creating a mutually beneficial partnership that can boost your sales and visibility.

When reaching out to other influencers for collaboration, use emails instead of direct messages (DMs) to ensure credibility and a better response rate. By effectively collaborating with other Amazon Influencers, you can expand your network, enhance your promotional efforts, and grow your influence in the online marketplace.


In conclusion, the Amazon Influencer Program is an amazing opportunity for influencers to monetize their social media presence and passion for promoting products. By understanding the program, meeting eligibility criteria, building and promoting your Amazon Influencer Storefront, tracking performance, and collaborating with other influencers, you can maximize your earning potential and grow your influence. Now is the time to seize this opportunity and start your journey as an Amazon Influencer!

Frequently Asked Questions

Is the Amazon influencer program free?

The Amazon Influencer Program is an excellent opportunity for those with a large social media following, and it requires no cost to join. With this program, you can monetize your influence without any monthly fees or out-of-pocket expenses.

So, if you’re looking to capitalize on your online influence, the Amazon Influencer Program is definitely worth exploring!

How many followers do I need for the Amazon influencer program?

You need a solid social media presence to join the Amazon influencer program. Although there is no exact number of followers required, it’s recommended that you should have at least 1000 followers on your channel.

So start building up your following today and get closer to realizing your influencer dreams!

Does everyone get approved to be an Amazon influencer?

It is not guaranteed that everyone will be approved for the Amazon influencer program as there are various factors that must be taken into consideration. To increase your chances, make sure to post quality content regularly and interact with your followers on a regular basis.

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