ClickFunnels vs Ontraport: Comparing Top Marketing Automation Tools

Choosing the right marketing automation tool is crucial for streamlining sales and digital marketing strategies. ClickFunnels and Ontraport are two popular platforms that offer a range of features for businesses looking to enhance their online presence. While ClickFunnels focuses on building sales funnels to optimize the customer journey, Ontraport provides an all-in-one solution that combines CRM capabilities with powerful marketing automation.

Business owners often find themselves comparing ClickFunnels and Ontraport to determine which service best aligns with their business goals. ClickFunnels excels in creating highly effective sales funnels and landing pages with a user-friendly interface. Meanwhile, Ontraport offers extensive CRM tools, sophisticated email marketing solutions, and automation for complex business processes, which can be more suited for those who need a comprehensive management system.

Understanding the distinct features and benefits of ClickFunnels and Ontraport can help entrepreneurs make an informed decision. By identifying the specific needs of their marketing strategies, businesses can select the platform that not only fits their immediate requirements but also supports growth and adapts to evolving marketing trends.

Understanding ClickFunnels and Ontraport

In the realm of online marketing, ClickFunnels and Ontraport stand out for their distinctive approaches to sales and marketing automation. They offer unique sets of tools tailored for businesses looking to optimize their online sales processes.

Core Functionalities

ClickFunnels offers a specialized platform focused on creating high-converting sales funnels. It allows users to design custom funnel workflows that guide potential customers through a series of steps towards a purchase. This includes tools for:

  • Landing Page Design: Creating custom pages that capture leads.
  • Sales Funnel Creation: Assembling sequences of pages that lead visitors toward a conversion.
  • A/B Testing: Testing different page variants to optimize conversions.

Ontraport, on the other hand, positions itself as an all-in-one solution that combines robust marketing automation with customer relationship management (CRM). It is feature-rich with a focus on:

  • Marketing Automation: Crafting automated email marketing campaigns and sequences.
  • CRM: Managing customer data and interactions in a comprehensive system.
  • Business Automation: Streamlining business processes with built-in tools.

Target User Base

ClickFunnels caters to entrepreneurs, small business owners, and marketers who need to quickly create and deploy sales funnels without heavily relying on technical skills or external software.

Ontraport is ideal for small to medium-sized businesses seeking an integrated platform for managing marketing, sales, and operational tasks. Its array of features supports a more extensive enterprise toolset, making it suitable for businesses with more complex needs.

Key Features Comparison

When choosing between ClickFunnels and Ontraport, one needs to consider how each platform aligns with their business needs. They offer a variety of tools designed to cater to different aspects of online marketing and sales automation.

Funnel Building Capabilities

ClickFunnels provides users with an intuitive drag-and-drop interface that simplifies the funnel creation process. Their focus is on enabling users to quickly build sales funnels with various predefined templates for different funnel types. Ontraport, while also offering funnel creation tools, emphasizes more control for users after the initial opt-in with their advanced settings.

Marketing and Sales Tools

Ontraport extends its features beyond funnel building, offering a more comprehensive suite for managing marketing and sales processes. They include tools for SMS and postcard marketing, which ClickFunnels lacks. ClickFunnels, however, excels with its integrated sales funnel tools, making it easier for users to move leads through the sales process within the platform.

Email Marketing and CRM

Both platforms provide robust email marketing tools and customer relationship management (CRM) systems. ClickFunnels focuses on simplicity, offering basic CRM functionalities suitable for managing leads and customer follow-ups. Ontraport’s CRM system is more advanced, allowing for complex automation and customer management that connects online and offline business activities.

Membership Site Management

Ontraport offers features such as a WordPress integration, automatic registration processes, and a member password reset customer center. These tools cater to users looking for a more integrated approach to manage their membership sites. ClickFunnels’ membership site functionalities are aimed at quick setup and ease of use, favoring users who prioritize getting their site up and running swiftly.

Ease of Use and User Interface

When choosing between ClickFunnels and Ontraport, users often consider the ease of use and user interface first. Both platforms offer unique design elements that cater to different preferences and needs.

Design Flexibility

ClickFunnels is applauded for its drag-and-drop editor, which simplifies the design process for users without advanced technical skills. Its focus on simplicity means users can quickly create and launch sales funnels. Ontraport, on the other hand, boasts a highly customizable page builder that offers more control to users who seek detailed personalization in their design.

User Experience

In terms of user experience, ClickFunnels offers a straightforward and intuitive interface that allows users to build funnels with ease. However, Ontraport delivers a more feature-rich experience for those who favor comprehensive tools and options. Each platform’s user interface reflects its approach: ClickFunnels prioritizes swift funnel creation, while Ontraport provides a robust environment for a deeper marketing strategy deployment.

Pricing and Value for Money

When choosing between ClickFunnels and Ontraport, one must consider the pricing structure and value for the money. Each platform offers various pricing tiers and free trial options to best fit the user’s needs and budget.

Pricing Structure

ClickFunnels offers several pricing tiers, starting with the Standard Plan at approximately $97 per month. They also provide a more advanced Platinum Plan, designed for businesses needing additional features and capabilities. Ontraport, on the other hand, has an Entry Level Price beginning at around $29 per month, catering to small businesses or those just starting out.

Comparing Costs

Comparing the two services, ClickFunnels tends to be the pricier option, especially as businesses scale and opt for the higher tiers. Ontraport presents a more budget-friendly alternative with its lower starting price. The precise price points will vary depending on the tier and features selected by the user.

Free Trial Offers

Both ClickFunnels and Ontraport understand the value of trying before buying and offer free trials. ClickFunnels invites new users to start a free trial to test out their platform, though details regarding the trial length were not indicated. Ontraport similarly allows potential customers to explore their services with a free trial, providing an opportunity to evaluate platform suitability.

Marketing Automation and Sales Pipeline

When it comes to optimizing the sales process, both ClickFunnels and Ontraport provide robust solutions for marketing automation and management of the sales pipeline. They offer systems designed to automate repetitive tasks, streamline lead management, and enhance follow-up strategies.

Automated Workflows

ClickFunnels simplifies the creation of automated workflows with its intuitive drag-and-drop editor. Users can design customized follow-up funnels that respond dynamically to customer behavior. Ontraport offers a deeply integrated approach, enabling the automation of complex sequences that can include email marketing, SMS, and even physical mail.

Lead Nurturing

Effective lead nurturing is critical for sales conversion. ClickFunnels focuses on moving leads through the sales funnel with targeted content and offers. Ontraport, on the other hand, combines its CRM capabilities with automation to provide personalized touchpoints, aiming to nurture relationships and encourage a path to purchase.

Integrations and Add-Ons

In choosing between ClickFunnels and Ontraport, understanding how each platform integrates with other services and what add-ons are available is crucial for maximizing efficiency and features.

Third-Party Integrations

ClickFunnels prides itself on its ability to integrate with a multitude of third-party applications, especially various marketing tools. They offer seamless connections with numerous CRM systems, email marketing platforms, and payment gateways, enhancing the user’s marketing capabilities. For instance, ClickFunnels readily integrates with WordPress, making it simple for users to add sales funnels to their existing WordPress sites.

Ontraport also offers a wide range of integrations, ensuring users can connect to their favorite tools and services. Besides WordPress integration, they support various payment gates like PayPal and Stripe, which allows businesses to efficiently handle transactions. Both platforms are geared towards optimizing the user’s marketing funnel with extensive support for integrating with additional marketing tools.

Built-In Features

One of the distinct advantages of Ontraport is its wide array of built-in features, meaning users may not need to rely heavily on integrations. They provide comprehensive internal tools for email marketing, membership site capabilities, and A/B testing, among others. This approach can simplify workflows, as it reduces the necessity to manage numerous integrations.

Conversely, ClickFunnels focuses on providing robust funnel-building and landing page creation tools. While it also offers built-in capabilities such as A/B testing and email marketing functions, users often find themselves integrating with other specialized services to extend the platform’s utility. This can be preferable for those who require advanced features specific to external tools or who are already invested in other services.

Support and Community

When considering ClickFunnels and Ontraport, the quality of their support and the engagement of their respective communities are crucial factors. Users need reliable assistance and active peer networks to maximize the benefits of these platforms.

Quality of Support

ClickFunnels offers chat and phone support for users, but it’s important to note that phone support is restricted to higher pricing tier subscribers. So, for standard account holders, assistance is primarily via chat. Ontraport steps ahead by providing multi-channel support that is accessible to users across all levels of service.

Community Engagement

Ontraport and ClickFunnels both recognize the value of building a robust community. Ontraport has a diverse user base that interacts through various channels, including a Facebook group. ClickFunnels boasts a large and active community, often engaging through their official Facebook group and live events, fostering a network of support among users.

Performance and Reporting

Performance and reporting features are essential for analyzing customer activity and understanding conversion rates. They assist businesses in tracking page visits and optimizing their marketing strategies.

Analytical Tools

ClickFunnels offers a suite of analytics tools that allow users to visualize their sales funnels’ performance. Users can track the customer journey, from initial page visit to final purchase, helping to identify any potential bottlenecks. These tools provide real-time data on user interactions, conversion rates, and overall funnel health.

Report Generation

Ontraport excels in generating detailed reports that give insights into various aspects of business performance. Users can create custom reports focusing on specific metrics such as email campaign effectiveness, customer behavior, and sales data. Ontraport’s reporting feature supports informed decision-making by revealing trends and patterns in customer activity.

Security and Reliability

When considering ClickFunnels and Ontraport, one must not overlook their approaches to uptime, hosting reliability, and data protection measures.

Uptime and Reliability

Both ClickFunnels and Ontraport understand the importance of having robust systems. They ensure that their hosting services maintain high uptime rates, aiming to provide continuous availability for users’ sales funnels and marketing automation. Consistent service performance is critical for businesses that rely on these platforms for day-to-day operations.

Data Protection Measures

ClickFunnels and Ontraport take data security seriously by implementing comprehensive measures to safeguard user information. They both utilize advanced data protection techniques to prevent unauthorized access and data breaches. Encryption, secure sockets layer (SSL) certificates, and regular security audits are part of their commitment to keeping client data secure.

Pros and Cons

When comparing Ontraport and ClickFunnels, it’s essential to weigh the advantages and limitations of each platform to gauge which one aligns best with a business’s needs. This evaluation helps marketers and entrepreneurs make an informed decision for their small businesses.

Advantages of Each Platform


  • Comprehensive CRM: Ontraport offers a robust customer relationship management system that supports businesses in tracking and nurturing customer interactions effectively.
  • Business Process Automation: They provide extensive automation features that can handle complex business processes and marketing campaigns, saving time for marketers.


  • Optimized Landing Pages: ClickFunnels specializes in creating high-converting landing pages, which are crucial for capturing leads and driving sales.
  • Ease of Use: The platform is known for its user-friendly interface that allows entrepreneurs to quickly create funnels, even without technical expertise.

Limitations to Consider


  • Learning Curve: New users may find Ontraport’s numerous features overwhelming, requiring a significant time investment to learn.
  • Aesthetic Flexibility: Some users might find the design options for landing pages more limited compared to dedicated landing page builders.


  • Narrower Scope: ClickFunnels focuses on funnel creation and may not offer the same breadth in CRM and automation features as Ontraport does.
  • Price Points: It can be more expensive for entrepreneurs when additional functionality such as email marketing and affiliate program management is needed.

Final Thoughts on Making the Right Choice

When it comes to choosing between ClickFunnels and Ontraport, entrepreneurs must consider their specific business automation needs and marketing goals.

Conclusion and Recommendations

Ontraport’s robust business automation features are perfect for entrepreneurs who need comprehensive control over every facet of their business operations. In contrast, ClickFunnels excels in creating and managing sales funnels with ease, making it a go-to for online entrepreneurs focused on optimizing conversion rates. Potential customers should weigh Ontraport’s multi-channel support against ClickFunnels’ user-friendly platform, assessing which service aligns better with their visions for success. It’s crucial for businesses to select a service that not only fits their current needs but also supports their growth over time, as picking the right tool is a step toward a successful venture.

Frequently Asked Questions

This section addresses some common queries about ClickFunnels and Ontraport, focusing on integration, pricing, support, e-commerce, user-friendliness, and automation.

Can you integrate ClickFunnels with Ontraport?

Yes, they can integrate ClickFunnels with Ontraport to combine the marketing functionalities of Ontraport with the funnel-building features of ClickFunnels.

How does Ontraport compare to ClickFunnels in terms of pricing?

Ontraport’s pricing is generally based on the number of contacts and includes more comprehensive features, whereas ClickFunnels offers pricing based on the number of funnels and pages.

What kind of support does Ontraport offer compared to ClickFunnels?

Ontraport provides users with extensive training resources and a responsive support team. ClickFunnels also offers robust support through various help options available to its users.

Which platform is better for e-commerce, ClickFunnels or Ontraport?

ClickFunnels excels in creating sales funnels for e-commerce, while Ontraport offers more in-depth CRM capabilities, which can benefit e-commerce strategies.

How user-friendly is Ontraport compared to ClickFunnels for beginners?

Ontraport has a steeper learning curve for beginners compared to ClickFunnels, which is known for its drag-and-drop interface that simplifies the funnel creation process.

What are the automation capabilities of ClickFunnels versus Ontraport?

ClickFunnels provides users with automation options within its funnels, while Ontraport offers a more advanced suite of automation tools tailored for comprehensive marketing campaigns.

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