Instabuilder vs ClickFunnels: A Detailed Comparison for Marketers

In the dynamic world of digital marketing, effective online tools are key to success. ClickFunnels and InstaBuilder stand out as top choices for creating sales funnels and landing pages. In this article we’ll do a deep dive of Instabuilder vs ClickFunnels, two of the premier landing page software options.

These platforms are vital for businesses aiming to refine their online sales. ClickFunnels offers a complete solution, managing everything from lead capture to the final sale.

It’s renowned for its comprehensive features, designed to replace multiple marketing tools. This makes ClickFunnels a one-stop shop for digital marketing needs.

detailed comparison of instabuilder and clickfunnels

InstaBuilder, on the other hand, focuses predominantly on creating landing pages with a user-friendly interface, allowing for easy design and deployment. It’s often praised for its simplicity and effectiveness, particularly for users who prioritize quick and efficient landing page creation without the need for extensive sales funnel functionality.

Comparing ClickFunnels and InstaBuilder involves looking at various factors such as ease of use, customization options, integration capabilities, and overall cost-effectiveness. Both platforms serve to enhance the digital presence of a business, but they cater to different needs and preferences, with ClickFunnels being the more comprehensive tool for end-to-end sales funnel creation and InstaBuilder offering a more straightforward approach to landing page design.

As businesses seek to establish a powerful online sales system, choosing between these platforms depends on the specific goals and resources of the business.

Overview of Instabuilder and Clickfunnels

Overview of Instabuilder and Clickfunnels

Instabuilder and Clickfunnels are tools designed for online marketing and sales funnel creation. Each platform offers unique features aimed at optimizing the user’s marketing efforts and sales processes.

Understanding Sales Funnels and Their Importance

A sales funnel consists of various steps a potential customer goes through before making a purchase. These steps range from the initial awareness of the product or service to the point of conversion or sale. The efficiency of a sales funnel is critical as it can significantly affect the conversion rates and ultimately the success of an online business.

Instabuilder vs ClickFunnels: Core Offerings

Instabuilder is primarily a WordPress plugin, creating a seamless integration for users with existing WordPress websites. It focuses on enabling users to create and customize landing pages. Features include:

  • Drag and drop editor
  • Responsive design templates
  • Split testing capabilities
  • Conversion rate analytics

ClickFunnels, on the other hand, is a standalone sales funnel software that provides users with an all-in-one solution. It eliminates the need for external website hosting. Key offerings include:

  • Built-in email autoresponders
  • Affiliate program management
  • Custom domain support
  • Comprehensive funnel templates

Both platforms aim to streamline the online marketing and sales process by providing a suite of tools to design, test, and analyze various aspects of sales funnels.

Ease of Use: User Experience and Interface

User Experience and Interface

When it comes to building landing pages and sales funnels, the ease of use and the quality of the user interface are critical for efficiency and effectiveness. Both Instabuilder and ClickFunnels prioritize user experience with interfaces that aim to simplify the design process for users of varying skill levels.

Building Pages with Instabuilder

Instabuilder is a WordPress plugin that serves as a drag-and-drop page builder, making it straightforward for users to construct landing pages without the need for coding knowledge. Users have access to a variety of templates that can be customized to fit their brand and campaign needs. The interface caters to WordPress users, integrating seamlessly with the platform, which makes it a convenient option for those already familiar with WordPress.

Designing Funnels with ClickFunnels

ClickFunnels emphasizes the ease of creating complete sales funnels with its user-friendly drag-and-drop editor. Rather than just focusing on individual pages, ClickFunnels enables users to design a connected series of pages that guide visitors through the sales process.

This landing page builder also includes a wide array of pre-designed funnel templates, which can be utilized to create a professional-looking funnel with minimal effort. Its standalone platform means that users don’t need to have a WordPress site to benefit from its features.

Functionalities and Features Comparison

Functionalities and Features Comparison

Instabuilder and ClickFunnels each offer a unique set of tools designed for enhancing online marketing and sales. This section critically examines what each platform offers in terms of templates and customization, e-commerce capabilities, lead capture, and analytics.

Templates and Customization

Instabuilder is recognized for its flexibility with WordPress, allowing users to create a diverse range of landing pages using customizable templates. ClickFunnels, on the other hand, provides a broader array of built-in templates catering to various sales funnels, from simple opt-in pages to complex membership sites.

  • Instabuilder: Wide variety of templates, highly customizable within WordPress environment.
  • ClickFunnels: Large template library with a focus on converting sales funnel pages; limited customization outside predetermined structures.

E-commerce Capabilities and Integration

ClickFunnels excels in e-commerce integration, offering seamless connections to various payment gateways and the ability to manage an entire sales process including upsells and order bumps. It also supports webinar platforms for live product demonstrations.

Instabuilder, while effective for page building, relies on external plugins for comprehensive e-commerce functionality.

  • Instabuilder: Integration achievable through additional plugins.
  • ClickFunnels: Direct support for multiple payment gateways, order management, and webinar hosting.

Lead Capture and Conversion Tools

When it comes to lead capture and conversion, ClickFunnels provides a robust set of tools including email marketing automation and A/B testing features. It allows for detailed lead capture strategies aimed at driving conversions.

Instabuilder also offers lead capture tools, but the platform typically requires third-party solutions to achieve full-scale email marketing automation.

  • Instabuilder: Comes with basic lead capture tools; third-party services needed for advanced email marketing.
  • ClickFunnels: Comprehensive suite of lead capture and conversion tools, integrated A/B testing, and email marketing capabilities.

Split Testing and Analytics

Both platforms understand the importance of data in refining marketing strategies. ClickFunnels goes beyond standard analytics, offering detailed A/B testing to optimize each aspect of the sales process.

Instabuilder, with its affinity for WordPress, permits the use of additional analytics plugins to track performance indicators.

  • Instabuilder: Supports WordPress analytics plugins for performance tracking.
  • ClickFunnels: In-built split testing and advanced analytics help maximize the effectiveness of funnels.

Each platform caters to different needs, with ClickFunnels focusing on comprehensive, all-in-one funnel creation and Instabuilder allowing for granular control within a WordPress ecosystem.

Integration and Compatibility

Integration and Compatibility

When comparing Instabuilder and ClickFunnels, the scope of integration and compatibility is crucial for seamless functionality. Both platforms offer a range of integration options with marketing automation tools, payment gateways, and third-party apps, highlighting their flexibility and user-centric design.

Marketing Automation Integration

Instabuilder integrates with popular autoresponders and CRMs, allowing users to streamline their email list management and follow-up processes. Key integrations include platforms such as AWeber, MailChimp, and GetResponse.

Confident in its versatility, ClickFunnels excels in marketing automation integration. The platform supports direct integrations with major marketing automation tools, including but not limited to Infusionsoft, Ontraport, and Marketo. This enables users to effectively execute complex campaigns and maintain their CRM systems in sync.

Payment Gateway and Shopping Cart Integration

Instabuilder’s approach to payment gateway integration is somewhat limited compared to ClickFunnels. However, it allows for the essential PayPal integration, making it possible for users to handle simple transactions within their sales funnels.

ClickFunnels offers a more robust solution, presenting a diversity of payment gateways. Users have access to integrations with Stripe, PayPal, and other services, ensuring the capability to manage payments and operate an e-commerce store.

Third-Party App Ecosystem

  • Instabuilder may require additional plugins or custom code to further expand its third-party app ecosystem.
  • ClickFunnels presents a comprehensive range with its Zapier integration, enabling users to connect to a multitude of apps for added functionality beyond its native offerings.

Pricing and Value for Money

Pricing and Value for Money

Choosing the right software for building sales funnels hinges on understanding the pricing structures and evaluating the value for each dollar spent. Instabuilder and ClickFunnels offer different pricing tiers and models aimed at various business needs, which can significantly affect long-term costs.

Instabuilder Pricing Tiers

Instabuilder provides a one-time payment option, which includes access to their drag-and-drop builder and various templates. Pricing typically comes in three tiers:

  • Single Site License – for use on one domain
  • Unlimited License – for use on an unlimited number of personal domains
  • Developer License – allows usage on client sites and selling as a service

Instabuilder’s pricing is designed to cater to individual website owners as well as developers and agencies looking for an economical long-term solution.

ClickFunnels Pricing Models

ClickFunnels opts for a monthly subscription model with several tiers that come with a set of features and limitations:

  1. Basic Plan – includes a limited number of funnels, pages, and visitors
  2. Platinum Plan – expands on the Basic offering with additional funnels, pages, and follow-up funnels
  3. Two Comma Club Plan – provides advanced features for high-scale businesses

Each tier is designed to accommodate the growing needs of businesses from startup to enterprise level, with a 14-day free trial available to test the platform.

Comparing Long-Term Costs

When comparing Instabuilder and ClickFunnels, it’s essential to consider not just the initial pricing, but the long-term costs:

  • Instabuilder’s one-time fee can be more cost-effective over time; however, businesses must weigh the potential need for future updates or support.
  • ClickFunnels’ ongoing monthly fees can add up, but it includes continuous updates, dedicated support, and a dynamic array of features that can benefit businesses looking to scale.

The right choice depends on the business’s size, growth projection, and specific marketing needs.

Support and Resources

Support and Resources

Choosing between Instabuilder and Clickfunnels also depends on the support and resources each platform offers. This section examines the educational content and customer service quality to aid users in leveraging these tools effectively.

Access to Educational Content

Instabuilder provides users with tutorials to help them navigate through its features. These tutorials are designed to assist users in creating and managing their marketing pages with ease.

Clickfunnels, on the other hand, offers an extensive library of educational content, including guides, video tutorials, and webinars. They have a focus on helping users understand not only the platform but also the strategies for effective funnel building.

  • Instabuilder Tutorials: Detailed walkthroughs and guides.
  • ClickFunnels Educational Content: Comprehensive training resources such as:
    • Video tutorials
    • Webinars
    • Guides

Quality of Customer Service

The customer support team for Instabuilder is accessible through ticket-based systems, where they respond to user inquiries and issues.

Clickfunnels takes customer service a step further by also providing chat support and an extensive online community. This community is a platform where users can interact, exchange ideas, and find solutions to their problems.

  • Instabuilder Customer Support: Ticket-based system.
  • ClickFunnels Customer Support: Multifaceted approach with:
    • Chat support
    • Email support
    • An active online community for peer-to-peer assistance.

Success Stories and Use Cases

Instabuilder and Clickfunnels have empowered users from various business domains, showcasing their effectiveness through numerous success stories and practical applications in fields like online courses, lead generation funnels, and e-commerce.

Testimonials from Real Users


  • A user creating online courses reported an increase in student enrollment due to Instabuilder’s user-friendly landing pages and conversion-focused templates.
  • An entrepreneur praised the platform for its affordability and the ease with which they were able to create lead generation funnels.


  • Multiple e-commerce business owners have shared how Clickfunnels streamlined their sales process, resulting in higher conversion rates and average order values.
  • Coaches and consultants often highlight Clickfunnels’ ability to efficiently sell services and digital products through custom-built funnels.

Business Growth Examples


  • Case Study 1: An online educator experienced a 50% uptick in course sign-ups after optimizing their sales page with Instabuilder.
  • Case Study 2: A digital marketing agency doubled the leads for their clients using Instabuilder’s opt-in forms and A/B testing tools.


  • Case Study 1: An e-commerce store reported a 30% increase in quarterly sales after integrating upsells and order bumps with Clickfunnels.
  • Case Study 2: A B2B service provider successfully automated their lead generation process, increasing the quality and quantity of leads with Clickfunnels’ targeted funnel sequences.

Final Thoughts on Instabuilder vs Clickfunnels

Final Thoughts on Instabuilder vs Clickfunnels

When deciding between Instabuilder and Clickfunnels, marketers and entrepreneurs need to weigh their options carefully. The focus should be on choosing a tool that aligns with their business needs and aids them in creating high-converting sales funnels.

Key Takeaways for Marketers and Entrepreneurs

  • Instabuilder offers a user-friendly interface with a one-time payment model, making it a cost-effective choice for those with a limited budget. It provides sufficient features to build effective sales pages.
  • Clickfunnels stands out with its advanced functionalities and extensive integrations. This platform caters well to those aiming for comprehensive sales funnel strategies and data-driven decisions.
  • Marketers should consider ease of use, pricing, and feature set when choosing a platform. For entrepreneurs whose primary goal is to launch rapidly and test the market, Instabuilder may suffice. In contrast, businesses planning to scale fast might find Clickfunnels’ robust system more beneficial.
  • One must hold clarity on the end goal. If the requirement is a complete funnel-building toolkit with analytics and automation, Clickfunnels is better suited. For simply creating landing pages and a basic sales funnel, Instabuilder could be the preferred choice.

Optimized landing pages are one of the biggest keys to success in an online business. The sales funnel process is what turns visitors into customers, so make sure you take your time in determining the right landing page tool.

Future Outlook of Sales Funnel Builders

The landscape of sales funnel builders is evolving with a greater emphasis on automation and analytics. Both Instabuilder and Clickfunnels are adapting to these changes:

  • Instabuilder is seen maintaining its ease-of-use philosophy, potentially adding more templates and improving its existing features to stay competitive.
  • Clickfunnels is likely to push the envelope with ClickFunnels 2.0, enhancing its current offerings by incorporating more sophisticated analytics and expanding its range of integrations to facilitate comprehensive, data-driven decision-making processes.

Businesses need to keep an eye on these developments to ensure that the chosen platform continues to serve their evolving needs in the dynamic digital marketing landscape.

Frequently Asked Questions

In comparing InstaBuilder and ClickFunnels, there are several common queries regarding their features, pricing, ease of use, website capabilities, customization, and integration options.

What are the differences between InstaBuilder and ClickFunnels in terms of features?

InstaBuilder allows users to create landing pages with a drag-and-drop editor, and offers a variety of templates. ClickFunnels provides a comprehensive marketing platform that includes funnel building, landing pages, sales pages, and complete sales funnel management.

How do the pricing plans of InstaBuilder compare with those of ClickFunnels?

InstaBuilder is typically offered as a one-time purchase, with prices varying based on the package and features included. ClickFunnels provides several subscription plans, with a starting price of $97 per month for the Basic Plan which includes access to their primary funnel builder, among other features.

What is the ease of use for beginners between InstaBuilder and ClickFunnels?

InstaBuilder is praised for its user-friendly interface that beginners find approachable. ClickFunnels is also designed with ease of use in mind, but with a broader range of features, there might be a steeper learning curve for complete novices in comparison to InstaBuilder.

Can InstaBuilder serve as a complete website solution similar to ClickFunnels?

InstaBuilder is primarily a landing page creation tool and does not serve as a standalone complete website solution. In contrast, ClickFunnels can act as a single platform for managing an entire online business presence, including website-like functionalities.

What are the customization limits of InstaBuilder compared to ClickFunnels?

InstaBuilder offers significant customization options for landing pages, but might have limitations when it comes to the intricacy of sales funnels and checkout processes. ClickFunnels offers extensive customization for funnels and checkouts, allowing for a detailed control over the sales process.

How do the integration capabilities with other tools differ between InstaBuilder and ClickFunnels?

ClickFunnels provides wide-ranging integration possibilities with other marketing tools, payment processors, and even email autoresponders, which is crucial for comprehensive sales funnel management. InstaBuilder’s integration capabilities are somewhat limited but can connect with a variety of email marketing services and a few other tools.

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