YouTube Channel Case Study – From Zero to Six Figures

So with a newly minted channel, what better time than now for a YouTube channel case study? I’m going to take you along my YouTube journey with me and share all of the secrets I’m using along the way. I’ll be doing a monthly update, and you can find all of my updates here.

Update 1: July 5th, 2023

Setting Up My YouTube Channel

Let’s get into the details so you can learn exactly what I’m doing to have success on YouTube. Before we get too deep into the dirt, I’m going to point you in the direction of where I got my blueprint to build my YouTube channel:

Tube Launch

This is an affiliate link, meaning if you use it to purchase, I get paid a commission, at no extra charge to you.

Now, let’s get into it.

Page Setup

I created simple banners for my YouTube channel with Canva. I use the paid version, but you can get by with the free version if you are on a budget.

Other than that, setting up your page is pretty self-explanatory. One thing I make sure to do is set my videos up to where there’s a subscribe button in the bottom right of each video. You can learn to do that here.

If you’re setting up your YouTube channel and are unsure of something, feel free to reach me on Twitter.

How I Create My Videos

The video process starts by me writing the script. I make my videos between 8 and 12 minutes long, so in order to get there I write a script with between 1,400 and 2,000 words. Depending on how fast or slow you (or your voiceover person, more on that later) speaks, it could vary for you.

After I write the script, it’s time for the voiceover. Personally, I outsource this part of the process, but whether you do that or not is up to you. If you are looking to outsource, here are a couple of sites where you can find someone to hire:



If you’re confident in your voice, then by all means, do not hire a voiceover. It’s important to have a quality mic and be able to edit out dead spots if you’re going to use your own voice. Being able to do voice recordings is a great skill to have and there are plenty of resources out there on YouTube to help you learn the process.

Once you get your voice solution taken care of it’s time to create the video. Again, you can use the options above (Fiverr and Upwork) to outsource the editing. This is something I do myself, since I have a background in video editing. I use iMovie to edit my videos. If you want to learn how to edit video there’s plenty of information out there on YouTube.

So at this point you’re probably wondering where I get my video footage. I use a video database called StoryBlocks. It is a paid subscription service.

From there I simply sync up video clips with the voiceover I purchased. It really is as simple as that.

One important part of the video creation process is I always finish each video by teasing what the next video will be at the very end. Make sure you put a link to that video on your end screen.

YouTube Video Uploading Details

First comes the description. The first line of the description is the title of the video. Then after a page break I write 300+ words about the video. This is followed by three relevant hashtags.

I then add all relevant information needed to upload a video. Language, date created, location, etc. I always add my videos to a playlist.

Make sure you add subtitles. You can get the subtitles for free by uploading your video to Facebook. When you upload your video to Facebook and enable automatic subtitles, it allows you to download the subtitles in an .srt file. Simply upload that to YouTube and you are good to go. You can learn more about Facebook subtitles by clicking here.

Uploading Frequency – How Often Should You Upload YouTube Videos?

Upload as often as you can on a regular schedule. For instance, my upload schedule is Monday, Wednesday and Friday at noon. If I had the bandwidth to do five days a week I would. If you are only able to do one a week, then do that. But be consistent and upload the same time every week.

What About YouTube Shorts?

My process does not call for YouTube Shorts. If that’s something you’re into and have success with it, then more power to you. For my niche time spent on YouTube Shorts would be better suited working on new videos.

What Are You Waiting For? Get Started!

You have everything you need to get started with your YouTube channel. If you are looking for a more detailed blueprint that includes one on one coaching, then check out Tube Launch.

If you have any question or there is anything I left unanswered, hit me up on Twitter and I’ll be glad to update the article with the necessary information.