What is Internal Linking

What is Internal Linking?

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If you are a blogger or website creator, then you know that the key to a successful business is keeping your website’s visitors engaged. And one of the best ways to do that is through internal linking. But what is internal linking, and more importantly, how can you use it to keep your website’s visitors hooked? Read on to find out!

Internal linking refers to any link on your website that points from one page on your website to another page on your website. Both the visitors to your website and Google are very conscious of the internal linking structure on your website.

internal linking

What is External Linking?

While we’ve already addressed internal linking, we might as well touch on external linking quickly. External linking is the process of linking to other websites from your own website. This is also known as link building and is a key SEO strategy that most businesses use to improve their search engine ranking. There is a much bigger focus on external linking but it’s important to take care of internal linking as well.

Benefits of Internal Linking

There are many benefits of internal linking, both for your website’s visitors and for search engine optimization (SEO).

Some of the benefits of internal linking for your website’s visitors include:

  • Allows visitors to navigate your website easily
  • Keeps visitors engaged on your website
  • Helps visitors find what they are looking for

Some of the benefits of internal linking for SEO include:

  • Helps search engines index your website more thoroughly
  • Increases the number of keywords that your website ranks for
  • Helps improve your website’s overall link equity

Internal linking is an important part of any successful website, so make sure to use it on your own site!

How to Find Internal Links to a Page

If you want to find all of the internal links that point to a particular page on your website, there are a few ways to do it.

The first way is to use a tool like Screaming Frog. This tool will crawl your website and return all of the internal links that it finds.

Another way is to use Google’s search operator “link:”. For example, if you wanted to find all of the internal links that point to your home page, you would enter “link:www.example.com” into Google. Keep in mind this will show all links to your site, including external links.

Finally, you can also use a tool like Majestic or Ahrefs to find all of the internal links that point to a particular page.

How to Use Internal Linking

Now that you know what internal linking is and why it’s important, it’s time to learn how to use it on your own website.

When adding internal links to your website, there are a few things to keep in mind:

  • Make sure the link makes sense in the context of the article
  • Use keyword-rich anchor text
  • Don’t overdo it! Too many internal links can look spammy and will actually hurt your SEO

When done correctly, internal linking is a great way to keep your website’s visitors engaged and improve your website’s SEO. So start adding some internal links to your site today!

Conclusion

In closing, internal linking is an important part of any successful website. It has many benefits for both your website’s visitors and for SEO. It’s beneficial for SEO when someone finds an internal link and clicks on it resulting in more time spent on your site.

When adding internal links to your website, make sure to keep the above tips in mind. And most importantly, don’t overdo it! Too many internal links can actually hurt your website’s SEO. Only place them where they make sense and don’t force them just for having them there.

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