On-page SEO is very important. Anyone worth their salt knows that. Specifically, when it comes to on-page SEO, URL, SEO Title and page title optimization are at the top of the list when it comes to on-page importance. If you have a site up and running, this is something you can tweak at any point to make your site more visible on the Google search results.
In case you aren’t aware of what on-page SEO is, here is the definition from Moz.com:
On–page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On–page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
These three things have been labeled “The Three Kings” by certain industry insiders when it comes to on-page SEO. Let’s put them in a bulleted list so we can see them all in their beauty:
- SEO Title
- Page Title
If you are looking for a quick SERP bump, making an adjustment on these is a great idea. The good news it this is a very easy thing to do. Let’s take an in-depth look at what we need to do in order to address them kings.
The URL is going to be the main keyword you are going after and nothing more. Sure, there will be times when three or four keywords is going to be tough. It’s as simple as that. Get your main keyword in the URL title and nothing else.
This begs the question, should you change the URL of an already established page? This is a topic that gets plenty of debate, but here’s where I stand:
If your page is already getting traffic, don’t change the URL. If it is not ranked for any keywords, then optimize it down to the target of two or three words. The other option is setting up a redirect from the old URL to the new one. If that’s something you’re interested in, give it a shot! Find out what works best for you by testing.
Also, DO NOT repeat words in your URL. That includes words you use in the title. Repeating a word in the domain name and the slug does not help at all.
SEO Title Optimization
You get 64 or so total characters in there. With those 64 words you want to get every single keyword in there. For instance, if you are trying to rank for “on-page SEO” then you would try to get all of the following in there:
This list was compiled with AHREFS. It’s pretty obvious I could have done better keyword research for this article. But that’s another story for another day. In an ideal world, I would be able to get all of these keywords into my article. This time I did not. But this article is special. It’s more of a research tool to share on social media than something that is going to get a lot of search engine traffic.
A more ideal title would be: What is On-Page SEO? A Checklist and Techniques to Get You There.
You can change your SEO title with WordPress plugins Yoast and/or All-In-One SEO. Make it a habit starting today!
Page Title Optimization
This part is going to be very easy. You approach page title optimization just like you do SEO Title optimization. Just scramble up the words and make it unique. It’s as simple as that. For instance, instead of using “What is On-Page SEO? A Checklist and Techniques to Get You There” you could use “On-Page SEO Checklist and Techniques” or something along those lines.
How easy is that?
Nothing in Life is Guaranteed
We’re not guaranteeing that if you optimize the “Three Kings” you will immediately soar to the top of Google. But there is a great chance you will see a bump in the coming week or two.
Did we leave anything off? Have any other on-page suggestions for getting a quick bump in the SERPS? Let us know in the comments.