make money blogging

How to Make Money Blogging in 2022

Sharing is caring!

It’s 2022, is blogging even profitable at this point? Yes and in this article, I’m going to show you how to make money blogging in 2022. That’s right, we’re bringing blogging back!

If you already have a blog and aren’t sure what direction to head in then, go ahead and skip the whole “Getting Setup” section. For your sake, I hope you are already set up and ready to create content. Without further adieu, let’s do this!

Getting Setup

So there are a few things you need to take care of before you’ve even started blogging. You need to purchase a domain, get hosting and settle on a content management system. I don’t want to spend much time on this portion of the process so I’m just going to share what I use and you are free to use your best friend Google if you need more information on them.

Purchasing a Domain

I use Namecheap. Everyone will have a different domain provider they prefer, but Namecheap was one of the first ones I used and they’ve never steered me wrong. As the saying goes, if it ain’t broke don’t fix it.

Hosting

You would imagine that once you buy your domain you could automatically start publishing your website. Wrong! You need hosting. Odds are you will probably be offered hosting when you purchase your domain. This will be somewhat more expensive than it needs to be, but if that doesn’t matter to you then go for it. Again, Google will have loads and loads of information on the best hosting plans for you.

Content Management System

I use WordPress. It can be very simple, but it is also complex enough that it can handle just about anything your heart may desire in a website. It’s been estimated that about 43% of all websites on the internet use WordPress.

Some other content management systems:

  • Wix
  • Joomla
  • Drupal

As I’ve already stated (multiple times) there is loads and loads of information on how to get started with a content management system. Pick the best one for you and I’ll see you in the next section.

Content Creation

Content creation has really turned into a buzzword over the last decade or so. Call it “writing articles,” “content creation,” blogging” or whatever else you want to, but this is the section where we give you a game plan for it.

Target Pages

These are the blog posts on your site that will generate revenue and/or traffic for your website. These will generally be 1,000 to 2,000 words each. You want these to be engaging and keep readers on your website while they read the entire blog post. In addition to that, you want these articles to be so good that other sites in your niche link to these target pages as a frame of reference. On my blogs I am to have one of these articles going up every week.

These pages will be loaded with original images, bold text, subheadings and more. They will be loaded with information and very enjoyable to the reader and superior to the other blogs in your niche.

How are you going to make content superior to the other sites in your niche? Simple. Do a Google search for the topic you are going to write about. Check out the top five articles at the top of the Google search results. Make notes of what they include in their articles. Note how many words are in each article, how many photos they use, how many subheadings and how many bold characters. Now make something comparable to this but make it superior to these articles.

There is a web-based application called Surfer SEO that does all of this work for you, but it costs money. If you are just looking to take care of this for free, then you will have to head to Google and do the research manually.

Supporting Content

In order to get your site recognized by Google you need to establish a presence for your website. How do you do this? By writing more articles about the topic. In fact, the more the merrier! For instance, if you only have one article on your website about fast food chicken sandwiches, it’s very unlikely your site will be ranked by Google for the relevant keywords in that niche. If you write five more articles about similar topics you will have a better chance. Your odds go up even more if you write 10 or 20+ articles about the topic. This creates topical relevance in the eyes of Google.

When you are writing supporting content it doesn’t need to be as thorough or as high of a quality as the content for the target pages. You want to shoot for 500 to 750 words per article. Make sure you link back to your target page in each page of supporting content.

If you want an exact gameplan for how I create supporting content, do a quick Google search for the “SEO Avalanche Technique.” You will find exactly how you can post supporting content daily and get your site moving up the Google search results in no time.

The SEO Avalanche Technique involves writing an article every single day. I’ve discovered that is not quite necessary to go that far. An article every other day also seems to work very well, but if you have the means to pump out an article daily you will get results much quicker.

How to Write an Article Daily

Publishing a blog post of supporting content probably sounds like a very daunting task. This is something some people are able to do, but most are not. If you have some money to spend, here are a couple of alternatives:

Use a Content Robot

This will cost around $99 per month, but it will really expedite the process. Personally, I use Jasper, but this is not something I’m going to go too deep into in this article. There are plenty of YouTube videos on Jasper and the other content robots.

Maybe you’re thinking, “How can you possibly suggest a content robot?” Well, these things have come a long way. And in addition to that, you’re not simply pressing a button and getting a complete article. It is helping you generate the content and you’re proofreading it and making sure everything is legit and correct.

If you’ve ever thought about it, I strongly recommend you to take a long look at content robots.

Outsource ItSet featured image

Obviously, this is going to cost some money, but you are able to play a big part in how much it is going to cost. You can get very cheap articles at a site like iWriter.com and then you just have to spend more time proofreading. Remember, in this instance, we are talking about supporting content, so you can opt for the much cheaper content writers. This is not the content that will be drawing in the traffic and earning revenue on your site, it will simply be supporting that content. This content is not the Michael Jordan of your website, it is more like the Ron Harper, for all of my NBA fans out there.

Form a Partnership

Maybe you have a friend who can write and you can return the favor in another way. Or maybe you want to partner with someone and you both do an article every other day or once every four days. There are many ways to form a partnership that will lessen the work burden on you.

What to Write About

So you need to write an article a day, so you need to figure out some topics. Sure you can just come up with something when you sit down to write every day, but eventually that’s going to get tough, believe me. So let’s get you a game plan for both the target pages and the supporting content.

Target Pages – How to Find Topics to Write About

With these articles, you are going to have some freedom. After all, if you’re writing 1,000 or 2,000 + word articles, it’s not reasonable to limit what you can write about. Here are some different ways to find topics to write about.

Use a Keyword Tool to Find Keywords

You can use a keyword research tool, such as Ahrefs, SEM Rush, etc. What I mean when I say keyword what I’m referring to is something people search for on Google. For instance, if you have a coffee blog then  “How to Make an Americano” would be a potential keyword (and writing topic) for you.

If your blog is just getting started, then attack a keyword reasonable. For instance, you’re not going to rank #1 for the Google search coffee. Not now, not next year, not next decade, so you might as well attack a reasonable keyword. Look for topics that have blogs similar to yours on the first page of the Google results. Otherwise, your content will never be seen or ranked.

Write About What You Know

This is probably the most ideal path for those of you who are just getting started with blogging. I used this specific path on my first successful blog which was focused on Google traffic, which happened to be on the keto diet. So I wrote about things I knew about that I thought people searching on Google for keto info would find helpful. Eventually, I ran into a topic that got Google traffic very quickly and kept writing articles targeting similar keywords. These articles were all “keto food at _____ restaurant” or “low carb at ______.” Luckily this was a topic that created basically as many keywords as I want. And most of the traffic on that blog came from this type of article.

Outsource Your Keyword Research

There are people out there that specialize in this exact thing. You can find keyword research specialists on UpWork, Fiverr, Facebook groups and all over the web. Join some SEO communities and start searching around in previous posts to find a keyword specialist today!

Interlink Supporting Pages and Link Them to the Relevant Target Page

If you’ve made it this far then congratulations, you get to see this golden nugget that will help your website immensely in the Google search rankings. So we’ve set the standard that you’re going to create a target page once a week and supporting pages either every day or every other day. Now, all you need to do is implement the following link strategy, known as link siloing, and your site will get a massive bump in the Google search results.

So after you create your target page, you will then create at least 4-5 supporting pages that will link to each other and also link back to the target page. Also, your target page will link back to one of the supporting pages you created.

Here is a handy-dandy diagram to show you the linking strategy to be used for your link silos:

link siloing seo sorcerer

Monetizing Your Blog

We’re not going to get too deep into this, but once you have organic Google traffic coming to your blog there will be plenty of ways to earn revenue. Here are some examples:

  1. Ads – Annoying, but effective. You can use ad networks such as Google AdSense, Ezoic and countless others. Simply add some code to your site and start generating revenue.
  2. Affiliate Marketing – You join an affiliate network, create an affiliate link and get paid to sell other people’s products. You can find an affiliate offer no matter what type of content you are featuring on your site. From Amazon to eBooks on dancing, there is an affiliate offer for everything!
  3. Selling Your Own Product – Maybe you started a gardening blog and sell something directly related to that. In that instance selling your own product would be a great option for monetizing your blog.

Monetization is very specific to your blog. Once the traffic comes in you won’t have a hard time figuring out how to generate some revenue. In fact, people will probably start reaching out to you with opportunities. Be vigilant in vetting those opportunities.

Conclusion – You Have a Plan! – Make Money Blogging!

Let’s do a quick recap of what we’re going to implement on our blogs moving forward.

  1. Create one target page per week
  2. Create one supporting page per day (or every other day)
  3. Create an approach to creating said content
  4. Create link silos for the content you have created

Lots of creating, right? Obviously, this takes a lot of work (or a lot of outsourcing) but this is a fool-proof strategy that WILL get organic Google traffic to your blog.

Well, what are you waiting for? Get started and come back in six months letting me know how well this worked for you!

 

 

 

Leave a Comment

Your email address will not be published.