There are many SEO internal linking strategies out there. Many SEOs just link internally wherever they see a great opportunity to do so. In this blog post, we’re doing to talk about a very specific internal linking strategy: siloing. Link siloing, also referred to as content siloing, is a very powerful system that can result in big-time organic Google traffic coming to your website. Let’s talk about it.
What is Link Siloing?
According to Ahrefs:
Link Silos are groups of related content. This means that the internal links between pages within them are usually contextually relevant. In other words, siloing creates internal links to and from pages about similar or related things—and usually with relevant anchors, too.
Simple enough, right? You’re linking pages on your site with similar content to establish authority in that specific topic. That sounds like a no-brainer, right? Well, this is a much more specific of doing so. Check out this diagram showing a specific link siloing strategy:
Let me make a few clarifications to make sure you have a full understanding of my link siloing process.
Link Silo Target Page
You start with a target page. This is the page that will bring in the money to your site and you want to have the greatest SEO benefit from your silo. This will be an excellent piece of content that should be 1,000+ words long.
If you are outsourcing your content writing, this is a piece that you will want to break the bank on. Find the best writer you can in your niche. Spend as much as you can, within your budget of course, because this article will play a massive role in the success of your site.
Link Silo Supporting Pages
These will be more specific pieces of content within the same topic. For example, if your target page is “best gaming laptops” then a good supporting page would be “best gaming laptops under $300.” You can make as many of these as you want to support your target page. I’d say you want to make at least three supporting pages, but the more the merrier. In addition to that, the more you make the more complicated it gets to manage these silos. I recommend a separate Google Sheets tab for each silo you build.
You can go cheaper on these articles. For instance, you can go with one of the cheaper writers on iWriter and spend a few minutes sprucing it up. Another option is to use one of the AI content writers and just spend some time improving it, specifically the intro paragraph and conclusion. These articles don’t need to be as great as the target page. On the other hand, don’t let them suck, but don’t spend nearly as much time as the target page.
Link Silo Linking Explained
In the diagram, each arrow is pointing to the site that it will be linking to. Let me explain a little better:
- Each supporting page links to the target page
- Each supporting page links to the supporting page before it and after it in the silo (if it is the first supporting page, it only links to the supporting page after it and if it is the last supporting page it only links to the supporting page before it)
- The target page links to one of the supporting pages
In this strategy, I have no other outbound links in the silo at all. I have heard this referred to as a “hard silo” strategy. If you absolutely must add a link to one of your pages then make it no follow. But you can do it. You can create content with no outbound links beside the necessary silo links. I believe in you. You can do it!
Keep in mind that this is my specific link siloing strategy. There are many different ways to do this, but for what I do, building content websites that earn revenue from placement ads and affiliate links, this is the silo that seems to work best for me. Try different strategies for your situation and figure out which works best for you.
Linkbuilding for a Link Silo
One of the beautiful things about a link silo is that you can point a link toward any page in the silo and the link juice will spread around the silo beautifully. For instance, if you are looking at proposing a niche edit to a blogger, you can use the blog post in your silo that fits best in that specific blog. No matter where your niche edit backlink goes all of the content in the silo, including the target page, will benefit from the link juice you are getting from that backlink.
You Can Add On to Your Link Silo
Let’s say you built a link silo with four supporting pages and haven’t got the result you were looking for in the Google search results. Can you add more supporting pages to the silo? Absolutely! This is one of the great things about link siloing. When you first add more supporting pages it’s very possible your target page (and supporting pages) will jump around in the serps, but eventually, the additions will be a net positive.
Why Does Link Siloing Work? Topical Authority
You may be thinking, “This link siloing stuff is great and all, but why does it work?” It helps establish your website as an authority in the specific topic you are targeting, which is often referred to as topical authority.
What is Topical Authority?
Topical authority is the authority your site has established on a specific topic. It makes sense that Google will give a site with 20 articles on spelunking more authority in the serps than a site that has one random article about spelunking. By linking your similar articles together it makes it easier for the Google algorithm to track down your topical authority and reflect it in their search results.
Conclusion – Build a Silo Today
While link silos are a somewhat complex and time-consuming process, they have been very worth my time on my websites, which extend across a wide range of different niches. A great target page followed by solid supporting pages will bring organic traffic to your website in most cases.
There’s no way to see what a link silo can do for your website until you build one. Place a content order or get to writing. Start off with a strong target page followed by four supporting pages and give it a couple of weeks. Odds are after you see the power of that first link silo, you’re going to add this skill to your permanent toolbox.