How Many Internal Links Per Page?

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On-page SEO is very important, along with internal linking, but how many internal links per page is best? And what other things should you keep in mind when creating and using internal links? In this post, we’ll answer those questions and more. So read on to learn everything you need to know about internal linking for SEO!

The answer to this question is: it depends. That’s convenient, isn’t it? There are different approaches to the internal linking game. Let’s discuss them.

The first thing you need to do is interlink to any pages that make sense for the specific blog post you are creating. If other content on your site would be an asset for someone reading this article then, by all means, link to that content. It’s good to get several internal links out to related content on your site. Not only is that beneficial for the reader, but it also establishes topical authority with Google.

We’ve previously discussed link siloing on our blog. That’s a very strict plan for internal linking. In that approach, you link to your target page and you link to the pages that come before and after that specific page in the silo. Here’s a quick diagram that shows one quick approach to link siloing.

link siloing diagram

Different Approaches to Determining How Many Internal Links Per Page

There are different approaches to internal linking so let’s look at some of the different approaches to finding that magic number.

Analyze the Pages You’re Battling

You’ve heard the saying, “If you can’t beat ’em, join ’em.” Do a Google search for a keyword that you’d love to rank #1 for and see how those sites up there are doing it. Take a look at their internal linking strategies.

One important thing to remember when doing this is to look at sites that are similar to yours. For instance, you aren’t going to be able to implement the interlinking strategies of Wikipedia. Find blogs or websites similar to yours and see their strategy for internal linking.

Use a Tool Like Surfer SEO

Website Audit With Surfer SEO

Surfer SEO does exactly what I just described, but it even goes a step further. It does a deep analysis of the sites at the top of specific keywords and compares them to the content on your website. It literally gives you a blueprint for making your content on par with the top results in the SERPs. How cool is that?

If you have it in your budget, Surfer is absolutely worth a try. While they no longer offer a free trial, they do offer a 30-day money-back guarantee.

Hand Off Your Internal Linking Duties

What if you could just push a button and hand off your internal linking strategies and never think about them again? Well, that’s a possibility as well.

Link Whisper is a WordPress plugin that automatically handles all of your internal linking on your site. There are pros and cons to this strategy. A positive is once it’s set up you are good to go and no longer have to think about your interlinking. On the other end of it is you have less control over your linking if you are hoping to do specific strategies such as link siloing. For the right person, Link Whisper is a great approach to internal linking.

How Many Links Per Page is Too Many?

There is no magic number. With that said, I would keep your links to a reasonable number. If you have 50 links on a page that’s probably too many. If you have 5, that might be too few.

A big part of answering this question is based on the length of the post. For instance, 50 links may sound insane, but if the content is 10,000 words then that changes things, doesn’t it?

Instead of worrying about a specific number of links, make sure you’re adding only relevant links that benefit the reader. As long as you’re not just putting links in there for the sake of doing it and only providing links that are positive for the user experience, you will be fine.

How to Find Internal Links to a Page

There are many ways to do this. Let’s talk about some free and paid options that will get the job done.

Google Search Console

This is a great, free option. Getting access to GSC is a very important thing, specifically if you hope to get search traffic to your site.

There is a “Links” section in there that provides a great deal of information related to internal links, external links as well an anchor text used on your site. This is an awesome place to find any and all interlinking information you need.

Ahrefs

ahrefs logo

This is an expensive monthly subscription tool that gives all linking information to not only your site but most sites on the internet. Internal linking is just the tip of the iceberg as to what Ahrefs does. Don’t get it unless you have bigger fish to fry than interlinking.

Screaming Frog

This is a tool that was built specifically for things like analyzing interlinking. If you are into very advanced SEO, it’s worth a look.

WordPress Plugins

There are many WordPress plugins that provide information such as internal links, such as RankMath, All In One SEO Tool and Yoast. Personally, I prefer RankMath but the other two are quite popular as well.

Internal Links Benefits

There are many benefits to having a well-executed internal linking strategy. Here are some of the top ones:

  • It helps Google (and other search engines) understand your site structure.
  • It can help improve your SEO by giving search engines an easy way to find all of your content.
  • Internal links help keep people on your site longer which can improve your bounce rate.
  • It can help increase the number of pages that are indexed by search engines.
  • Used properly, it can help increase the amount of organic traffic you get to your website.
  • Internal links are a great way to promote other articles or products on your site that might be of interest to your readers.

As you can see, there are many reasons to have a good internal linking strategy. If you don’t have one in place, now is the time to start working on it!

Conclusion

As you can see, there are many ways to keep an eye on your internal linking strategies. Put your strategy in place and then if you have a page that you feel isn’t performing as well as it should in the eyes of Google, then it’s time to take a closer look at the internal linking strategy to and from that page.

Internal linking is a very important part of your website that many people overlook. Don’t be one of those people!

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