In recent years, traffic to posts on Facebook Pages has declined a great deal. A very small percentage of people that “like” Facebook pages actually see the content. Because of this, you need to put some focus on creating a Facebook Group.
When you compare the engagement in groups with pages on Facebook, there is no comparison. Posts in a group with 3,000 members can sometimes get more engagement than posts on a page that has 50,000 likes. This makes the option of creating a group with a no-brainer.
The only problem with a group is you’re starting from scratch. It’s intimidating when you think about going from 0 members into your group, all the way up to a functioning group with high interaction. As someone who has recently built a group up to over 4,000 members in a little over two months, this is something I can definitely speak to.
How to Create and Grow a Group on Facebook
Alright, as far as actually creating the group, I have faith in you. I know you can do this. If you created a page on Facebook, then you can create a group just as easily. For reference purposes, I am going to add a video that gives you a quick walk-through.
Thank you very much, Jerry!
Now let’s get to the important part of a Facebook Group. Getting people to join your group. Here are the three steps I took to get people in my group.
Post in Your Facebook Page About Your New Group
This was probably an obvious one, but it’s a good way to get your first few members in the group. You can also permanently place the group on your page. While this might not get you hundreds or thousands of members in the group, it will get you past the awkward phase of being the only member in your group.
You need to do this more than once. Especially if you have a lot of success with your first post because you know there were so many people who missed that post. It’s good to invite people to your group every week or two. Especially at the beginning of the group.
Invite Facebook Page Followers to Join Your Group
If you didn’t know about this, then this should be your main takeaway from this article. You are able to invite people from your Facebook page to join your group. You can do this both on the desktop version of Facebook as well as on the Facebook mobile app.
Create Daily Welcome Posts
This is big for not only creating engagement but also encouraging your new members to invite their friends to join the group. This is a feature that Facebook basically sets up for you. It gives you the option to welcome all of your new members when you get to the group page. It tags all of the new members in the post so the engagement is great.
Members are considered “new” for seven days, so you are free to do it once a week or you can do it every day. Only the most recent 100 members will be welcomed to the group, so it’s probably better to do it at least every two or three days.
Of course as Daniel states, you can put a call-to-action in your welcome post. You can show them how to invite people, have them join your email list or whatever else you want to add to your welcome post. For now, while the group is still in the initial growth process, I am just using the welcome post to help the group grow.
Guess what? That’s it. You are ready to start building your Facebook Group. All it takes is 10 minutes or so a day and you are well on your way toward building that Facebook Group you’ve always wanted.
Let me know if you’ve had any success creating a Facebook Group or any tips you can share to streamline the process.