ClickFunnels vs GoHighLevel: Ultimate Showdown for Superior Sales Funnel Building

Are you deciding between ClickFunnels and GoHighLevel for building and optimizing your sales funnels? Understanding the core differences and strengths of each platform can be pivotal for your business’s online strategy. In this comprehensive breakdown, we’ll explore the capabilities of both systems in a “clickfunnels vs gohighlevel” comparison, covering their ease of use, pricing structures, marketing automation, and support to help you make an informed choice.

Understanding ClickFunnels 2.0

Illustration of a modern sales funnel builder

Launched to the public on October 14, 2022, ClickFunnels 2.0 is a platform designed to increase revenue for businesses or clients by building effective sales funnels and creating automated marketing campaigns. It is particularly suited for online businesses aiming to achieve high sales conversion through optimized funnels.

Key Features of ClickFunnels 2.0

ClickFunnels 2.0 offers the following features:

  • Intuitive sales funnel builder for creating high-converting sales funnels

  • Opt-in, sales, and membership funnels

  • Essential CRM capabilities, including lead capture, contact segmentation, and email marketing automation

These features make ClickFunnels 2.0 an effective tool for customer relationship management.

Additional features of ClickFunnels 2.0 include:

  • A website builder designed to align with sales and marketing goals

  • A blogging section that utilizes drag-and-drop tools for content creation

  • Course creation and membership site building, with options for different access levels

  • Content delivery tools

  • Integration with payment gateways

Furthermore, the platform boasts integrated video hosting capabilities, enriching marketing campaigns with video content on marketing platforms.

Benefits and Drawbacks of ClickFunnels 2.0

ClickFunnels 2.0 receives commendation for its intuitive interface, equipped with drag-and-drop features, simplifying the process of building sales funnels and websites. The platform offers a cleaner design that is easier to navigate, which is especially beneficial for beginners. Enhancements in courses and membership areas have improved the management and creation of educational content. A streamlined setup for split testing features aids in optimizing funnel performance. Compared to its predecessor, ClickFunnels 2.0 unveils a host of new features and boasts faster loading speeds.

Nonetheless, the platform’s steeper price point may present a hurdle for startups and small businesses. Some features may be locked behind different subscription levels, leading to limitations for users on lower-tier plans. Users have reported issues with templates not displaying correctly, indicating potential bugs that need to be addressed. A limited number of available templates may hamper users who depend on pre-made designs for swift page setups.

Exploring GoHighLevel

Photo of a professional marketing and CRM platform

Founded in 2018 by Shaun Clark, GoHighLevel is an all-in-one solution designed to support sales and marketing efforts as well as CRM for agencies and professionals. It equips marketing professionals and agencies with efficient tools to manage marketing campaigns and client accounts, serving a spectrum of users from marketing agencies, sales teams, to entrepreneurs who desire to unify their marketing tools within a single system.

Notable Features of GoHighLevel

GoHighLevel functions as a comprehensive platform tailored for agencies, encapsulating an array of tools necessary for:

  • Lead management

  • Website administration

  • Funnel creation

  • CRM and marketing automation

  • Lead collection and nurturing

  • Sales pipeline management

  • Automated marketing campaigns

  • Workflow automation for efficient marketing operations

Unique offerings of GoHighLevel include:

  • Funnel builder with unlimited sales funnel creation

  • Appointment scheduling with built-in reminders

  • Course building features

  • Reputation management

GoHighLevel’s integration capabilities are extensive, supporting direct integration with major platforms like Google and WordPress, as well as connection to over 5,000 other apps via tools like Zapier.

In terms of analysis and reporting, GoHighLevel provides detailed campaign analytics, performance tracking, and a client dashboard for monitoring lead conversion.

Advantages and Disadvantages of GoHighLevel

GoHighLevel offers more features than many of its competitors, such as appointment scheduling, SMS marketing, and a CRM system. However, there is a significant learning curve for mastering GoHighLevel’s gohighlevel CRM tools and automation. GoHighLevel provides customer support through email and live chat, along with an extensive knowledge base and training resources.

The merits and demerits of GoHighLevel as a sales funnel creation and management tool are diverse, with an intuitive user interface as a clear advantage and a steep learning curve as a potential challenge. On the downside, users report slow response times to customer support inquiries.

Comparing Funnel Building Capabilities

Illustration comparing ClickFunnels 2.0 and GoHighLevel funnel building capabilities

ClickFunnels 2.0 offers a drag-and-drop builder, pre-designed templates, A/B testing, conversion tracking, and the ability to share funnels with the Funnel Share feature. On the other hand, GoHighLevel Funnel Builder provides SEO options, the ability to clone elements for time-saving, and features that aid in building complete funnels from forms to thank you pages with up-sell step options.

While ClickFunnels 2.0 is recommended for creating high-converting sales funnels with its range of pre-built sales funnel templates, GoHighLevel’s funnel builder templates are often criticized for being outdated and basic, and its editing interface is less visually intuitive than ClickFunnels 2.0’s. However, GoHighLevel offers features like mobile optimization for funnel aesthetics, click-to-call buttons to enhance mobile user experience, and flexibility to go live on various domains.

Both ClickFunnels 2.0 and GoHighLevel are excellent landing page builder options, enabling the creation of beautiful landing pages using modern and fresh templates or custom designs to channel funnel traffic effectively.

Marketing Automation Showdown

Illustration of marketing automation tools

ClickFunnels 2.0 features a drag-and-drop email editor, facilitating the crafting of emails and development of intricate email workflows. GoHighLevel features integration with Mailgun for email campaigns, enabling powerful email marketing automation. With these email marketing services, ClickFunnels 2.0 provides SMS marketing automation through third-party integrations and is reportedly working on developing a direct SMS integration.

On the other hand, SMS marketing within GoHighLevel can be accomplished using native integration with Twilio for messages and calls. GoHighLevel allows integrations with social media platforms for capturing lead data and automating direct messaging. With ClickFunnels 2.0, users can build and manage sales funnels and trigger emails based on user behaviors using the automation builder.

Pricing Face-off

Photo of pricing comparison between ClickFunnels 2.0 and GoHighLevel

ClickFunnels 2.0 offers three main pricing plans: the Basic plan priced at $147/month, the Pro plan at $197/month, and the Funnel Hacker plan at $297/month. On the other hand, GoHighLevel has a single plan priced at $297 per month. Both ClickFunnels 2.0 and GoHighLevel offer a 14-day free trial for new users to test their platforms. However, the pricing of ClickFunnels 2.0 may be considered high for startups or individuals with limited budgets, which suggests potential barriers for cost-sensitive businesses.

Annual subscriptions yield considerable savings: the Basic plan is discounted to $127/month, the Pro plan reduces to $157/month, and the Funnel Hacker plan slashes to $208/month with yearly billing. This makes the annual plans of ClickFunnels 2.0 more cost-effective for businesses planning to use the platform for the long term.

User Experience and Support Comparison

ClickFunnels 2.0 is deemed more suitable for beginners due to features such as the Funnel Flow Builder and a user-friendly interface that necessitates no prior training. The new version of ClickFunnels 2.0 has been designed to provide a faster and more efficient user experience. Despite its generally user-friendly environment, ClickFunnels 2.0 users have reported minor bugs that can interrupt smooth operations.

On the other hand, GoHighLevel provides customer support through email and live chat, along with an extensive knowledge base and training resources. However, users report slow response times to customer support inquiries. This indicates room for improvement in the customer service department of GoHighLevel.

Integrations and Compatibility

ClickFunnels 2.0 offers integrations with a variety of third-party tools including Zapier, Stripe, and Mailchimp, facilitating a wide range of automations and payment processing options. This provides flexibility and convenience for businesses that use multiple platforms for their operations.

Conversely, GoHighLevel boasts integration with a variety of third-party applications like Mailgun, Twilio, Leadpages, and provides webhooks for real-time data transfer, amplifying its marketing automation and communication capabilities. This extensive integration capability is a strong point for GoHighLevel, making it more versatile and adaptable to various business needs.

Real-life Success Stories

ClickFunnels 2.0 has empowered businesses to create effective sales funnels, thereby amplifying their marketing campaigns and overall success. For instance, ABC Agency used ClickFunnels to launch a successful product campaign, nurture leads with automated email sequences, and generate high-quality sales. Similarly, XYZ Company improved their conversion rates, customer journey, and sales figures by utilizing ClickFunnels 2.0.

Alternatively, GoHighLevel has emerged as a key tool for businesses seeking to streamline operations and centralize their marketing endeavors, resulting in heightened efficiency. An SEO agency experienced significant growth by adopting GoHighLevel’s pay-per-performance model, partnering with national brands, and automating marketing and client communication. Focusing on pay-per-appointment lead generation, the agency stabilized its income and grew by working with national lead buyers, without the pressure of constantly acquiring new clients.


In conclusion, both ClickFunnels 2.0 and GoHighLevel are powerful platforms that offer extensive features for sales funnel building and marketing automation. Each has its strengths and weaknesses and the choice between the two largely depends on a business’s specific needs, budget, and preference. However, it’s clear that both platforms, when used correctly, can significantly enhance a business’s online marketing efforts and sales conversion rates.

Frequently Asked Questions

Is high level better than ClickFunnels?

HighLevel is a more integrated platform with native software solutions for different aspects of modern-day business, making it a better option compared to ClickFunnels for overall business needs.

What is the best alternative to ClickFunnels?

Consider exploring the 12 best alternatives to ClickFunnels to find the option that best suits your needs.

What are the disadvantages of ClickFunnels?

ClickFunnels can be complex to configure for specific client needs, and some users have been dissatisfied with the design options for creating landing pages. Additionally, its pricing is higher compared to some competitors, which may be prohibitive for those on a tight budget or just starting out.

Why not use ClickFunnels?

You should avoid using ClickFunnels due to its slow page load times, which can significantly lower conversions by 20% for every extra second it takes to load a page. (No date)

What is ClickFunnels 2.0?

ClickFunnels 2.0 is a platform tailored to drive revenue growth by building efficient sales funnels and implementing automated marketing campaigns for online businesses.

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