ClickFunnels vs GetResponse: An In-Depth Comparison for Marketers

Choosing the right digital marketing tools can significantly impact the success of online businesses. When comparing ClickFunnels vs GetResponse, users encounter two robust platforms with distinct functionalities tailored to enhance digital marketing strategies. ClickFunnels is a comprehensive sales funnel builder that is designed to streamline the process of guiding prospects through a sales journey, while GetResponse serves primarily as an Email Service Provider with advanced email marketing capabilities.

ClickFunnels excels in creating and optimizing sales funnels with an array of features such as A/B testing, landing page design, and automated conversion tracking. These features are invaluable for coaches, consultants, and businesses with a focus on online courses or digital products only, providing an all-in-one solution for online sales processes. Conversely, GetResponse focuses on the growth and management of email lists, offering tools that include email automation, responsive email design, and analytics.

To make an informed choice, businesses must consider their primary marketing objectives. While ClickFunnels offers a platform for users to construct tailored funnels that nurture leads into customers, GetResponse specializes in leveraging email marketing to engage with audiences and drive conversions. The decision between the two will hinge on whether a business’s needs are funnel-centric or if they prioritize comprehensive email marketing campaigns.

creating a sales funnel

Overview of ClickFunnels and GetResponse

ClickFunnels and GetResponse serve as platforms designed to enhance digital marketing efforts, focusing on sales funnels and email marketing respectively.

Core Offerings


  • Primary Service: Sales funnel builder.

  • Functionality: Provides an all-in-one platform that allows users to design, implement, and manage sales funnels for their products or services.

  • Features: Includes a range of tools such as A/B split testing, landing page creation, and conversion rate analytics.


  • Primary Service: Email Service Provider (ESP).

  • Functionality: Specializes in services for creating, managing, and growing email lists.

  • Features: Offers comprehensive email marketing solutions, including automated campaigns, responsive email design, and advanced analytics.

Target Users

ClickFunnels Users:

  • Profile: Suited for entrepreneurs, educators, consultants, and businesses that benefit from creating and managing sales funnels.

  • Needs: Users looking for a comprehensive solution to increase conversions through various stages of the sales funnel.

GetResponse Users:

  • Profile: Ideal for marketers, SME owners, and enterprises focused on building and optimizing their email marketing campaigns.

  • Needs: Users in need of tools for email list building, engagement, and conversion through sophisticated email marketing strategies.

Ease of Use and User Interface

When evaluating ClickFunnels and GetResponse, one should consider not just the features but also the ease of use and user interface which directly impacts the learning curve and efficiency.

User-Friendly Interface Comparison

ClickFunnels prides itself on a drag-and-drop landing page builder, which allows users to create sales funnels without the need for extensive technical knowledge. The layout is intuitive, with elements easily adjustable by clicking and moving them around the page canvas.

GetResponse also boasts a user-friendly interface, with its email service provider platform facilitating quick navigation. The design is clean, making it simple for users to find and use the various features, such as email campaign setup and audience segmentation.

Support Resources

Customer Support: ClickFunnels offers a range of support resources, including:

  • In-person and online community: Users can turn to an active community for advice.

  • Training materials: Video tutorials and webinars are readily available.

GetResponse provides its own set of support tools:

  • 24/7 Live Chat: Customers can get instant help any time of the day.

  • Comprehensive knowledge base: The knowledge base is filled with articles and video tutorials for self-service support.

Both platforms demonstrate a commitment to supporting their users, understanding that effective customer support is crucial for any online service tool.

Creating and Managing Sales Funnels

In the context of digital marketing, ClickFunnels and GetResponse offer distinct approaches to creating sales funnels, each with particular strengths. The right tool can significantly impact your funnel’s performance and conversion rate.

Building Sales Funnels

whiteboard sales funnel

ClickFunnels specializes in building comprehensive sales funnels quickly. It provides users with a broad selection of various funnel templates that are designed with conversion as a priority, allowing even those without technical skills to create a funnel. The platform is an all-in-one sales funnel builder designed to manage every step of the sales process.

  • Select from a variety of templates based on the specific funnel type (e.g., lead capture, sales, webinar funnels).

  • Customize funnels with a drag-and-drop editor, integrating various elements such as text, images, and buttons.

GetResponse, while traditionally viewed as an email marketing tool, has expanded its offerings to include sales funnel creation capabilities. It emphasizes the integration of various automated marketing tools with its sales funnel functionality.

  • Leverage pre-designed templates that can be tailored to different campaign goals and industries.

  • Incorporate email marketing directly into the funnel with autoresponders and advanced segmentation.

High-Converting Sales Funnels Features

The features offered by ClickFunnels and GetResponse are tailored toward optimizing high-converting sales funnels.

ClickFunnels boasts additional features, that aim to increase the efficiency and effectiveness of the funnels:

  • A/B testing to compare different funnel versions and optimize for conversion rates.

  • Insights into user behavior and conversion rates through comprehensive analytics.

GetResponse counters with a strong analytical approach to increasing funnel conversions:

  • Tools to track and analyze each step of the funnel, including pageviews and user actions.

  • Options to test and tweak emails within the sales funnel for higher engagement rates.

Both platforms aim to provide users with the necessary tools to create sales funnels that not only attract leads but convert them effectively. They offer various features such as templates and testing capabilities that cater to businesses looking to optimize their online selling process.

Email Marketing Capabilities

In the realm of email marketing, both GetResponse and ClickFunnels offer distinct approaches to managing campaigns and nurturing leads. The following details will provide insight into their respective capabilities for conducting email campaigns and implementing sophisticated contact management strategies.

Email Campaigns and Autoresponders

GetResponse serves as a robust platform for email campaigns, providing extensive features for creating and managing automated email sequences throughout. Autoresponders are a standout feature, allowing users to automate email sequences which are triggered by specific actions taken by the recipients. These can include welcome emails, follow-ups, or educational courses that are delivered at predetermined intervals or in response to specific behaviors, contributing significantly to engagement and customer retention.

ClickFunnels, on the other hand, integrates email campaign functionality within its sales funnel building tool. It’s designed to engage and nurture leads through the sales process rather than focusing exclusively on comprehensive email marketing services. The autoresponder capability within ClickFunnels is tightly linked with the funnel stages, playing a critical role in moving prospects through the sales pipeline.

Segmentation and Personalization

Segmentation is a critical feature for both ClickFunnels and GetResponse, enabling marketers to deliver targeted content to specific groups within their audience. GetResponse excels with advanced segmentation options that segment contacts based on their data, behavior, and interactions with past campaigns. This allows for highly personalized email marketing strategies, aligning the right message with the right audience subset.

ClickFunnels’ approach to segmentation is closely tied to the user’s interaction with the sales funnel, allowing marketers to segment and target leads based on their engagement level and activities within the funnel. While it might not offer the deep segmentation capabilities found in more dedicated email service providers like GetResponse, ClickFunnels still enables users to personalize emails in a way that complements their overarching sales strategy.

Advanced Features and Integrations

ClickFunnels and GetResponse offer a range of advanced features tailored to enhance user experience and efficiency. Both have robust automation options and support numerous third-party integrations, making them versatile tools for marketers.

Marketing Automation

ClickFunnels focuses on the marketing automation of sales funnels with features like:

  • A/B Split Testing: Ability to test different page variations to optimize user behavior and conversion rates.

  • Automated Lead Capture: Systems for collecting and organizing lead information to facilitate follow-up and conversions.

GetResponse, on the other hand, provides:

  • Comprehensive Email Automation: Tools for creating complex autoresponder sequences based on user actions.

  • Webinar Functionality: Easy to set up and integrate webinars into the marketing process for better engagement and value delivery.

Third-Party Integrations

Both ClickFunnels and GetResponse boast a wide array of integrations to enhance their platforms:

  • CRM Integration: ClickFunnels integrates with CRMs like Salesforce for better lead management, while GetResponse has built-in CRM features.

  • WordPress: Both offer WordPress integrations, allowing users to connect their funnels or marketing efforts directly with their WordPress sites.

  • Other Integrations:

    • ClickFunnels includes payment gateways, email services, and webinar platforms.

    • GetResponse facilitates integration with e-commerce platforms, social media tools, and other email marketing services.

In summary, ClickFunnels and GetResponse provide substantial advanced features and integrations, including comprehensive marketing automation tools and CRM functionalities, to meet the needs of marketers looking to streamline their online presence.

Performance and Optimization Tools

In the realm of a digital marketing strategy, the importance of analytics and optimization cannot be overstated. They underscore the success of sales funnels and email campaigns by directing strategic decisions through data-driven insights.

Analytics and Reporting

GetResponse and ClickFunnels furnish users with comprehensive analytics and reporting features. GetResponse provides detailed email analytics, tracking metrics such as open rates, click-through rates, and subscriber growth over time. It allows marketers to gauge the performance of their email campaigns with precision.

ClickFunnels focuses on sales funnel performance analytics. It monitors the user’s journey through the funnel, from initial contact to the final sale. Key metrics include page views, opt-ins, and overall conversion rates. The platform’s dashboards offer visual reports that help marketers track the success of each funnel stage.

A/B Testing and Conversion Optimization

A/B Testing, also known as split testing, is pivotal for improving conversion rates. Both platforms offer tools for this purpose.

GetResponse allows users to perform A/B testing on email campaigns to identify the most effective content, subject lines, and send times. It provides conversion tracking features that help pinpoint which emails are driving the desired actions.

ClickFunnels offers an intuitive A/B testing feature for sales funnels. Users can compare different variations of their landing pages, opt-in forms, and checkout pages. The A/B testing dashboard automatically tracks which elements perform best, thus enabling users to optimize their funnels for higher conversion rates.

Pricing, Plans, and Value for Money

When it comes to choosing between ClickFunnels and GetResponse, businesses must carefully consider their pricing structures and the potential return on investment. The plans offered by both platforms cater to various user needs and subscriber counts, essential for small businesses and businesses of all sizes to examine.

Comparison of Pricing Structures

ClickFunnels offers a starting price point of $97 per month, known for its comprehensive sales funnel building capabilities that are designed to help businesses generate leads and drive sales efficiently. The platform does not charge a setup fee and includes a single user license in its basic plan, with additional costs for extra users.

In contrast, GetResponse positions itself as more affordable with affordable pricing plans, starting at $19 per month, with price variations based on the subscriber count. The most popular plan cited is priced at $49 per month, appealing to small businesses looking for a cost-effective email marketing solution that also offers marketing automation features.

Platform Starting Price Setup Fee Starting Number of Users Cost Per Extra User Notable Features ClickFunnels $97/month None 1 Yes Sales Funnel Building GetResponse $19/month None Not specified Not specified Email Marketing & Automation Features

Assessing the ROI of Each Platform

Evaluating the return on investment (ROI) for ClickFunnels involves analyzing its effectiveness in building sales funnels that convert visitors into leads and customers. Given its relatively higher cost, businesses should weigh the advanced features and integrations offered against the expected increase in sales.

GetResponse’s ROI can be considered in terms of its email marketing capabilities and its ability to engage and nurture leads through targeted campaigns. For small businesses with limited budgets, the platform’s lower entry cost provides an accessible means to start building a subscriber base and deploying marketing strategies without a significant upfront investment.

Both platforms have no refund policy stated in the snippets provided, which makes the initial choice more critical for businesses, as they must commit to the platform without the possibility of a financial back-out.

Final Verdict and Recommendations

In evaluating ClickFunnels and GetResponse, one must consider the unique advantages and limitations of each service to determine which aligns best with their business goals.

Pros and Cons


  • Pros

    • An all-inclusive platform ideal for creating and managing sales funnels.

    • Robust A/B testing capabilities for funnel optimization.

    • An active community for support and networking.

  • Cons

    • Higher starting price, which may be a barrier for some businesses.

    • Instances of bugs have been reported.

    • The ClickFunnels brand may be polarizing.


  • Pros

    • Comprehensive email service provider with advanced marketing platform features.

    • Offers detailed insights into user behavior and conversion rates.

  • Cons

    • While powerful, it may have limitations in A/B testing compared to ClickFunnels.

    • May require a steeper learning curve for those new to marketing platforms.

Summary of Best Use-Cases

ClickFunnels is best suited for businesses focused on building and optimizing sales funnels, with a need for a drag-and-drop editor, e-commerce functionality, and sales page customization. The platform is ideal for those desiring a robust community and comprehensive split testing.

GetResponse serves well as an email service provider that doubles as a marketing platform, catering to users who need in-depth analysis of user behavior and conversion rates. It is recommended for businesses prioritizing email marketing and those who want an integrated solution for diverse marketing campaigns.

Frequently Asked Questions

When exploring the marketing automation workflows and solutions of ClickFunnels and GetResponse, potential users typically have inquiries regarding feature sets, pricing structures, user-friendliness, the platforms’ capabilities in marketing automation and sales funnel creation, as well as looking for other competent solutions in the market.

What are the primary differences between ClickFunnels and GetResponse in terms of features?

ClickFunnels specializes in creating comprehensive sales funnels, including landing pages and e-commerce functions, whereas GetResponse serves as an email service provider with strong email marketing capabilities.

How does ClickFunnels compare to GetResponse in pricing and value for money?

ClickFunnels is generally considered a more costly option compared to GetResponse, especially for businesses that primarily need advanced email marketing tools. GetResponse offers more cost-effective plans for email campaigns, while ClickFunnels focuses on providing a broader, all-in-one funnel creation experience.

When comparing ClickFunnels vs Get Response, which is more user-friendly for beginners?

GetResponse is often regarded as more accessible for beginners due to its user-friendly email campaign setup. In contrast, ClickFunnels can require a steeper learning curve to take full advantage of its comprehensive sales funnel building capabilities.

What are the limitations when using ClickFunnels for marketing automation?

While ClickFunnels excels at sales funnel creation, it may not provide the same level of marketing automation detail and analytical depth as some dedicated email marketing platforms like GetResponse, which offer more nuanced controls over email segmentation, A/B testing, and analytics.

Can GetResponse be effectively used for building sales funnels like ClickFunnels?

GetResponse includes features for landing pages and conversion funnels, however, it is not as specialized in funnel creation as ClickFunnels. The latter offers more dedicated functionalities for complex sales funnel optimization strategies and integrations specific to sales processes.

Other well-known alternatives include HubSpot, which offers comprehensive inbound marketing tools, and Leadpages, which is popular for landing page creation. Both services provide strong sales funnel building capabilities and may suit different business needs. Another option is Instabuilder.

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