ClickFunnels Classic vs 2.0: Key Differences Explained

In the evolving landscape of online marketing, sales funnels are essential for converting prospects into customers. ClickFunnels, a leading software tool in this domain, offers businesses the capability to design and manage sales funnels with ease. With the release of ClickFunnels 2.0, users are presented with a decision to stick with the tried and true ClickFunnels Classic or to upgrade to the newer version. In this article we analyze ClickFunnels Classic vs 2.0. Understanding the differences between the two can help marketers make an informed choice that best suits their business needs. In this article we analyze ClickFunnels Classic vs 2.0.

Table of Contents

ClickFunnels Classic has established itself as a reliable platform for creating effective sales funnels. It provides users with a range of templates and a drag-and-drop editor that simplifies funnel construction. However, ClickFunnels 2.0 brings to the table advanced features and enhancements designed to offer greater functionality and versatility. This includes a broader array of design options, improved analytics, and features meant to streamline the marketing process for larger businesses or those with more sophisticated requirements.

Deciding between ClickFunnels Classic and ClickFunnels 2.0 hinges on several factors, such as the user’s familiarity with the original platform, their business goals, marketing strategies, and budget. While the core features of funnel creation remain similar, ClickFunnels 2.0 aims to address the evolving demands of the digital marketing industry with a more comprehensive online business platform. As such, it stands as a distinct choice from its predecessor, warranting a thorough comparison on the part of the user before making the transition.

Overview of ClickFunnels Classic and 2.0

Overview of ClickFunnels Classic and 2.0

ClickFunnels has developed significantly since its inception, evolving from its original Classic version to the more advanced ClickFunnels 2.0. Each version caters to various business needs and functionalities in the domain of online sales funnels.

History and Evolution

ClickFunnels Classic was launched by Russell Brunson and his team as a solution to streamline the sales funnel process for businesses and entrepreneurs. It has become a popular tool for creating sales funnels that convert visitors into customers. Recognizing the changing needs of the market, the ClickFunnels platform underwent a transformation leading to the introduction of ClickFunnels 2.0, which promises enhanced features and a more robust infrastructure to support larger businesses and more complex funnel setups.

Core Concepts and Terminology

ClickFunnels is a comprehensive sales funnel builder designed to assist businesses in automating the entire sales process, providing users with a suite of tools to market, sell, and deliver online products or services. ClickFunnels Classic, the initial version, comprises core functionalities like landing page creation, lead capture, and email autoresponders. ClickFunnels 2.0 builds upon these features with advanced capabilities such as improved analytics, expanded payment integrations, and the ability to create and manage a broader range of funnel types. The terminology is kept consistent across both versions to facilitate ease of transition for users upgrading from Classic to 2.0.

User Interface and Experience

User Interface and Experience

When assessing ClickFunnels Classic versus ClickFunnels 2.0, the user interface and experience are essential factors for users to consider. These aspects directly influence the efficiency and effectiveness with which users can create and manage sales funnels.

Ease of Use

The user interface of ClickFunnels Classic is known for its user-friendly approach, helping users to navigate the platform without requiring extensive training. It offers a straightforward dashboard where users can access all their sales funnels and associated tools. ClickFunnels 2.0, while still maintaining a focus on user-friendliness, introduces a more advanced interface that caters to both beginners and experienced users. It includes a refreshed 2.0 dashboard with a refined aesthetic, aiming to streamline workflow and improve user efficiency.

Design and Layout

Design and layout play a crucial role in how users interact with the platform. ClickFunnels Classic features a layout that users have come to be familiar with, providing a consistent experience. In contrast, ClickFunnels 2.0 boasts a modernized design with an improved layout that enhances visual appeal and functionality. The updated design optimizes the arrangement of tools and features, offering a more intuitive navigation experience.

User Interface Comparison

Comparing the user interfaces of both versions:

  • ClickFunnels Classic:

    • Simplified navigation structure
    • Standardized funnel-building framework
  • ClickFunnels 2.0:

    • Advanced, feature-rich dashboard
    • Refined interface with enhanced customization capabilities

The user interface comparison reveals that ClickFunnels 2.0 extends beyond the traditional boundaries set by the Classic version, aiming to provide users with a comprehensive and sophisticated platform for creating sales funnels. While ClickFunnels 2.0 might have a slightly steeper learning curve due to its added complexity, it is designed to offer a more robust and adaptable experience.

Building Sales Funnels

Both versions of ClickFunnels offer tools essential for building effective sales funnels. They facilitate the creation, customization, and optimization processes with features suited for different user requirements.

Building Sales Funnels

Sales Funnel Types

ClickFunnels Classic and 2.0 support various sales funnel types, catering to a range of marketing and sales strategies. Users can select from simple lead generation funnels to complex multi-step sales sequences, each funnel type designed to guide potential customers through the conversion process efficiently.

Drag-and-Drop Editor

A key feature in both editions is the drag-and-drop editor, an intuitive tool for crafting funnels. This editor simplifies arranging page elements without requiring extensive technical knowledge. ClickFunnels 2.0 enhances this experience with a more agile interface and additional features, such as a simultaneous page editing facility, which allows multiple users to collaborate in real-time.

Templates and Customization

Templates and customization are where ClickFunnels shines. Each version provides a selection of pre-built templates designed to accelerate the funnel creation process. These templates are fully customizable, giving users the flexibility to tailor the aesthetics and functionality to their business needs. ClickFunnels 2.0 expands the customization capabilities with a broader array of design options and advanced features, making it a robust choice for complex sales funnel building requirements.

Marketing and Automation Features

Marketing and Automation

ClickFunnels 2.0 enhances its marketing and automation capabilities, offering a significant upgrade from the Classic version in several key areas: email marketing, CRM integration, and advanced automation, thus catering to more intricate business needs.

Email Marketing

ClickFunnels Classic provided basic email autoresponder capabilities, enabling businesses to send automated emails to subscribers. The Actionetics feature, however, which is part of ClickFunnels 2.0, elevates the email experience. It allows for automation beyond the standard autoresponder, with advanced segmentation and targeting based on user actions and behaviors. This results in a more personalized email marketing strategy.

CRM Integration

While both versions of ClickFunnels include CRM functionalities, ClickFunnels 2.0 expands on this feature. It seamlessly integrates CRM into marketing funnels, aiding businesses in tracking customer interactions, managing leads, and nurturing customer relationships directly within the funnel.

Advanced Automation

ClickFunnels 2.0 distinguishes itself with sophisticated automation workflows that can be created and customized to a businesse’s specific needs. This version not only provides autoresponder services but also a suite of advanced automation tools, which are designed to streamline the marketing process and foster CRM funnels that guide the customer journey from prospect to a closed sale with minimal manual intervention.

E-Commerce Capabilities

E-Commerce Capabilities

In comparing the e-commerce capabilities of ClickFunnels Classic and ClickFunnels 2.0, it’s important to consider their specific features in product sales, shopping cart functionality, and payment gateways integration. These elements are integral in building a sturdy and efficient e-commerce store.

Product Sales

ClickFunnels Classic facilitated product sales through a range of simple funnel options and basic sales tools, effective for entrepreneurs looking to sell individual products. ClickFunnels 2.0 expands upon these capabilities through more advanced sales features, such as bundling products, quantity discounts, and the management of global products across various funnels, catering to more complex e-commerce needs.

Shopping Cart and Checkout

The shopping cart and checkout process in ClickFunnels Classic offered a straightforward, single-step checkout system. With ClickFunnels 2.0, the checkout experience is enhanced with a multi-step process, which can lead to increased conversions. Both versions support shopping cart abandonment follow-up, but ClickFunnels 2.0 provides improved cart management for e-commerce stores.

Payment Gateways Integration

ClickFunnels Classic provided integration with major payment gateways, such as Stripe and PayPal, to handle payments efficiently. In contrast, ClickFunnels 2.0 introduces more payment options and a smoother integration process, enabling e-commerce sites to connect with a wider array of payment processors worldwide, including options for subscription and membership payments.

Membership and Course Delivery

Membership and Course Delivery

ClickFunnels Classic and 2.0 offer distinct features for hosting membership sites and delivering online courses. Each version caters to different needs of an online business, balancing user-friendliness with powerful content protection and sales tools.

Membership Site Features

In ClickFunnels Classic, membership sites benefit from a straightforward setup process, suitable for entrepreneurs at the start of their online journey. It simplifies the learning curve for course delivery with basic customization options. In contrast, ClickFunnels 2.0 extends these functionalities, introducing dynamic editing capabilities and enhanced member management. This opens up greater flexibility for businesses to scale and customize their member’s experience.

  • Classic: Basic customization, easy setup.
  • 2.0: Advanced member management, dynamic editing.

Content Protection

Content protection is fundamental for both versions, yet they approach it differently. ClickFunnels Classic provides a solid layer of basic content protection, ensuring that only registered members can access course materials. ClickFunnels 2.0 takes it a step further by offering more granular access controls and segmented content delivery, allowing for a more tailored approach in protecting and distributing content.

  • Classic: Basic content protection.
  • 2.0: Granular access controls, segmented delivery.

Course Sales

Selling courses is at the core of both platforms, but ClickFunnels 2.0 expands on the Classic’s capabilities with advanced sales features. It includes a variety of checkout options and funnel integrations that cater to complex marketing strategies and larger-scale operations.

  • Classic: Standard sales funnel options ideal for starting an online business.
  • 2.0: Enhanced checkout options and funnel integrations for scaling businesses.

Analytics and Reporting

Analytics and Reporting

In the realm of sales funnels, analytics and reporting are pivotal for understanding performance and customer interactions. Both versions of ClickFunnels offer tools for monitoring sales and customer activity, but they differ in the depth and accessibility of the data provided.

Sales and Marketing Analytics

ClickFunnels 2.0 has enhanced its sales and marketing analytics capabilities. It provides users with detailed insights that are critical for tracking the effectiveness of marketing campaigns and sales conversions. Users can access:

  • Improved Lead Scoring: Clear metrics to evaluate lead quality and engagement.
  • Conversion Data: Visual graphs and charts for analyzing funnel performance.

The Classic version offers basic analytic tools that track the overall conversion rates, but ClickFunnels 2.0 presents a more nuanced view of the user’s marketing efforts.

Customer Behavior

Understanding customer behavior is essential for optimizing sales funnels, and ClickFunnels 2.0 addresses this with its advanced analytics features. It allows users to:

  • Deeply understand user interactions: Break down the customer journey within the funnel.
  • Generate behavior-based insights, which are essential for targeted marketing and personalized customer experiences.

While the Classic version provides an overview of customer actions, the 2.0 version gives a more comprehensive analysis, empowering businesses to make data-driven decisions.

Add-On Features and Integrations

Add-On Features and Integrations

The evolution from ClickFunnels Classic to ClickFunnels 2.0 brought significant enhancements in terms of add-on features and integrations. These advancements were designed to streamline marketing efforts and expand functionality within sales funnels.

Backpack for Affiliate Programs

ClickFunnels 2.0 introduces Backpack, an integrated affiliate management system. With Backpack, users can create, manage, and track affiliate programs directly within the ClickFunnels interface. This feature allows for the seamless integration of affiliate marketing into one’s sales funnel, providing a centralized location for managing commissions, affiliate partners, and payout structures.

Integrations with Other Tools

ClickFunnels 2.0 has strengthened its capability to connect with other platforms. It boasts a wide array of integrations, offering users the flexibility to integrate their funnels with various tools. For example, there is direct integration with Shopify, enabling e-commerce capabilities within sales funnels. Users can also connect to webinar platforms to seamlessly combine their sales funnels with lead generation from webinars. Furthermore, the enhanced platform supports rich SEO features to optimize funnel pages for search engines. The integration list is extensive, ensuring ClickFunnels works harmoniously with tools that businesses already use, from email marketing platforms to CRM systems, enhancing overall functionality.

Technical Aspects

The technical aspects of ClickFunnels Classic versus ClickFunnels 2.0 involve significant differences in SEO considerations, mobile responsiveness, and page load speed, which respectively impact a website’s visibility, user experience, and retention.

SEO Considerations

ClickFunnels 2.0 enhances SEO capabilities with advanced tools for optimizing pages. Users can tailor meta tags, headers, and alt text more effectively than in the Classic version, potentially improving search rankings.

Mobile Responsiveness

Mobile responsiveness is a core feature in ClickFunnels 2.0, ensuring that pages adjust seamlessly across devices. Pages created in ClickFunnels 2.0 are designed to render well on smartphones and tablets, which is crucial given the prevalence of mobile web browsing.

Page Load Speed

ClickFunnels 2.0 has improved page load speed, a critical factor for user experience and SEO. Faster speeds are achieved through optimized code and better server response times, which help reduce bounce rates and contribute to higher search engine rankings.

Pricing and Plans

Pricing and Plans

When considering ClickFunnels Classic vs 2.0, one must scrutinize their pricing structures and subscription models to determine which best suits their budget and business needs. Both versions offer a 14-day trial to assess the platform.

Subscription Models

ClickFunnels Classic primarily offers a Standard plan at $97 per month, which includes the core features necessary for most users, such as the drag-and-drop page editor and automated email marketing.

ClickFunnels 2.0 has updated subscription tiers, with a major plan quoted at $157 per month (billed annually) to provide advanced functionality, which can result in significant savings when paid upfront annually, rather than monthly.

Free Trial and Entry Plan

Both versions offer a 14-day free trial, easing the process for users to explore the services without an upfront investment. The entry plan for ClickFunnels Classic begins after the trial, incurring a monthly cost for continued access to the platform.

Comparative Cost Analysis

A direct price comparison illuminates that ClickFunnels 2.0 is positioned at a higher price bracket compared to its predecessor, reflecting additional features and enhancements. Users must assess whether the new functionalities justify the increased outlay.

ServiceMonthly CostAnnual Savings
ClickFunnels Classic Plan$97N/A
ClickFunnels 2.0 Pro Plan$157 (Billed annually)$480/year

It should be noted that ClickFunnels Classic also has a “Maintenance Mode” plan for users who no longer actively build funnels but wish to keep their existing ones running. Pricing for this plan was not explicitly detailed in the data provided.

Support and Community

Support and Community

ClickFunnels offers robust support and a variety of community resources to help users maximize their use of both Classic and 2.0. These include direct assistance from the customer support teams, encompassing phone and digital communication, as well as comprehensive learning materials available through their community channels.

Customer Support Services

ClickFunnels Classic and 2.0 users can access customer support services to resolve their queries and technical issues.

  • Phone Support: Available for immediate assistance.
  • Digital Communication: Includes email and live chat options, with response times typically within 24 hours.

The team is trained to address a range of issues, ensuring a smooth experience for both platforms.

Community and Learning Resources

Both versions of ClickFunnels are supported by an extensive community and a wealth of learning resources.

  • Courses: They provide structured learning paths to help users understand and utilize the platforms more effectively, mitigating the learning curve.
  • Blog: Features regular posts with tips, best practices, and updates to help users stay informed.
  • Community Groups: These platforms facilitate peer-to-peer support and networking, enhancing the user experience for marketers at all levels.

Business Considerations

Business Considerations

In assessing ClickFunnels Classic versus ClickFunnels 2.0, businesses must weigh the platforms’ market acclaim and features in the context of their specific use cases.

Market Position and Reputation

ClickFunnels Classic has cemented its reputation as a robust tool for creating sales funnels, revered for its effectiveness in increasing conversions. It has garnered a loyal user base among entrepreneurs and small business owners seeking to enhance their online sales processes. On the other hand, ClickFunnels 2.0 builds upon this foundation with more advanced capabilities, thereby attracting larger enterprises or those with intricate marketing needs that require a broader range of design options.

Entrepreneur and Business Use Cases

Entrepreneurs starting an online business often seek a platform that is easy to use and quick to deploy, valuing rapid implementation over advanced features. ClickFunnels Classic meets these requirements effectively.

For businesses with more complex needs or those aiming to scale, ClickFunnels 2.0 introduces a suite of expanded functionalities. It offers:

  • Enhanced automation
  • More comprehensive analytics
  • A wider array of integration options

These features allow for a more customized approach to funnel design and management, tailored to specific business goals. As such, ClickFunnels 2.0 may be a preferable choice for businesses on a growth trajectory seeking a single platform that combines a variety of marketing tools.

Final Comparison and Conclusion

Final Comparison and Conclusion

This section provides a definitive comparison between ClickFunnels Classic and ClickFunnels 2.0, helping the reader determine which platform better suits their business needs.

Summary of Differences

ClickFunnels Classic has long been a reliable option for business owners in creating effective sales funnels. It is known for its simplicity and ease of use, catering predominantly to small businesses and entrepreneurs who prioritize a straightforward approach to funnel building.

ClickFunnels 2.0 offers enhanced capabilities and is designed to provide greater flexibility and a more robust set of features. It addresses the needs of larger businesses or those requiring more complex sales funnel structures. The updates include advanced options for design, billing, membership areas, and CRM functionality, making it a comprehensive online business platform.

The following table summarizes the key differences:

FeatureClickFunnels ClassicClickFunnels 2.0
Design FlexibilityLimited template customizationExtensive customization options
Sales Funnel ComplexityIdeal for simple funnelsSupports complex funnel configurations
Business Size SuitabilitySmall to medium businessesMedium to large businesses
Advanced CapabilitiesBasic featuresAdvanced analytics, CRM, and more


When choosing between ClickFunnels Classic and ClickFunnels 2.0, it’s crucial to assess specific business requirements:

  • For businesses that are just starting or have basic sales funnel needs, ClickFunnels Classic is recommended for its ease of use and sufficiency in handling fundamental online marketing campaigns.
  • In contrast, businesses looking to scale or in need of richer functionality and customization should consider ClickFunnels 2.0. Its advanced features offer the flexibility and scalability required for more complex marketing strategies.

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Frequently Asked Questions

In assessing the two versions of ClickFunnels, several questions often arise regarding their differences, features, and pricing. This section aims to address these queries with concise information.

What are the primary differences between ClickFunnels Classic and ClickFunnels 2.0?

ClickFunnels Classic and ClickFunnels 2.0 differ mainly in functionality and design capabilities. ClickFunnels 2.0 provides advanced features and more extensive design options than its predecessor, making it more suitable for businesses with sophisticated marketing needs.

Is ClickFunnels Classic being phased out in favor of ClickFunnels 2.0?

There is no indication that ClickFunnels Classic is being completely phased out, but ClickFunnels 2.0 is positioned as an evolution of the platform with more advanced capabilities and potential future growth.

What new features does ClickFunnels 2.0 offer compared to the Classic version?

ClickFunnels 2.0 introduces enhanced features such as improved analytics, advanced automation, and expanded e-commerce support, elevating the marketing funnel creation process beyond what was available in ClickFunnels Classic.

Are there different pricing plans for ClickFunnels 2.0, and how do they compare to Classic?

Yes, ClickFunnels 2.0 offers differing pricing plans, potentially featuring different tiers to accommodate the scale and needs of various businesses. These plans are structured differently from those of ClickFunnels Classic to reflect the additional features and updated software.

Can existing funnels created in ClickFunnels Classic be migrated to ClickFunnels 2.0?

Users can migrate their existing funnels from ClickFunnels Classic to ClickFunnels 2.0. This process is intended to be seamless, allowing users to transition to the new platform while retaining their established sales funnels.

How does the user experience differ between ClickFunnels 2.0 and the Classic version?

The user experience in ClickFunnels 2.0 is more intuitive, with a streamlined interface and enhanced customization options. These improvements aim to make the process of building and managing sales funnels more efficient compared to the Classic version.

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