SEO Term Definitions / Glossary

Links from other domains which point back to your site, either the home page or a specific page.
Consultants
Firms and Individuals who provide guidance, instruction, content, link-building, social-media awareness and other internet marketing services, that is: SEO or SEM. Costs and services provided vary widely from one provider to another, search the internet for reviews before deciding.
Crawlers, Spiders & Robots
All refer to the same thing: the automated systems that search engines use to locate, review and rank pages.
Directory Services / Sites
These are sites that provide some type of listing service, you submit links & they post them. Some are paid (Yahoo) some are free, talk to your consultant for an up-to-date list.
Site Hostname
The hostname is the part after http:// and before the next /, for this site its seosorcerer.com. Sites may or may not have the www. prefix, its a preference of the site operator, see our hostname SEO tips.
SEM: Search Engine Marketing
Marketing your product specifically through a search engine channel, SEO is part of the SEM process. Generally the SEO is done on or in the site and content while SEM is activity raise the visibility.
Silo Structure
This is the new term that is applied to an old concept: a well organized site with content structure.

See Also